Book

ABSTRACT

The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.

part |2 pages

PART I RESEARCH REVIEWS

chapter 1|24 pages

Breadth of Perspective: An Important Concept for Public Relations

chapter 2|38 pages

Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research

part |2 pages

PART II REPORTS OF ORIGINAL RESEARCH

chapter 3|20 pages

Beyond Ethical Relativism in Public Relations: Coorientation, Rules, and the Idea of Communication Symmetry

chapter 4|10 pages

The Aborted Debate Within Public Relations: An Approach Through Kuhn's Paradigm

chapter 5|18 pages

Credibility of Public Relations at the NRC

chapter 6|10 pages

Using Public Relations Theory to Evaluate Specialized Magazines as Communication Channels

chapter 7|16 pages

Using Role Theory to Study Cross Perceptions of Journalists and Public Relations Practitioners

chapter 8|14 pages

The Gap Between Professional and Research Agendas in Public Relations Journals

chapter 9|20 pages

Police in America: A Study of Changing Institutional Roles as Viewed by Constituents

chapter 10|22 pages

Horizontal Structure in Public Relations: An Exploratory Study of Departmental Differentiation

chapter 11|18 pages

Putting the "Public" First in Public Relations: An Exploratory Study of Municipal Employee Public Service Attitudes, Job Satisfaction, and Communication Variables

Public Relations Research Annual

ABSTRACT

TABLE OF CONTENTS

part |2 pages

PART I RESEARCH REVIEWS

chapter 1|24 pages

Breadth of Perspective: An Important Concept for Public Relations

chapter 2|38 pages

Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research

part |2 pages

PART II REPORTS OF ORIGINAL RESEARCH

chapter 3|20 pages

Beyond Ethical Relativism in Public Relations: Coorientation, Rules, and the Idea of Communication Symmetry

chapter 4|10 pages

The Aborted Debate Within Public Relations: An Approach Through Kuhn's Paradigm

chapter 5|18 pages

Credibility of Public Relations at the NRC

chapter 6|10 pages

Using Public Relations Theory to Evaluate Specialized Magazines as Communication Channels

chapter 7|16 pages

Using Role Theory to Study Cross Perceptions of Journalists and Public Relations Practitioners

chapter 8|14 pages

The Gap Between Professional and Research Agendas in Public Relations Journals

chapter 9|20 pages

Police in America: A Study of Changing Institutional Roles as Viewed by Constituents

chapter 10|22 pages

Horizontal Structure in Public Relations: An Exploratory Study of Departmental Differentiation

chapter 11|18 pages

Putting the "Public" First in Public Relations: An Exploratory Study of Municipal Employee Public Service Attitudes, Job Satisfaction, and Communication Variables