ABSTRACT

The International Film Business considers the independent film sector as a business, and the specific skills and knowledge that it requires. It describes both the present state of the independent film industry and the significant technological developments that have begun to take place, and what changes these might effect.

The International Film Business:

  • describes the present organization of the entirety of the film industry as a business
  • discusses how digital technology is currently and how it potentially may change the structure of the industry in the future
  • gives information and advice on the different business skills that are necessary to navigate what is a very high-risk, pyrotechnical industry.

Taking an entrepreneurial perspective on what future opportunities will be available to prepared and informed business students and emerging practitioners, this text includes case studies that take students through the successes and failures of a variety of real film companies/projects and exclusive interviews with leading practitioners in all sectors of the industry, from production to exhibition. 

part |2 pages

Part 1: The film value chain

chapter 1|6 pages

Global film: a changing world

chapter 2|13 pages

The film value chain

chapter 3|15 pages

Film development

chapter 4|8 pages

Green lighting films

chapter 5|16 pages

Sales and markets

chapter 6|14 pages

Film finance

part |2 pages

Part 2: Users and the changing digital market

chapter 10|9 pages

Traditional film marketing

chapter 11|7 pages

Digital production

chapter 12|10 pages

Digital distribution

chapter 13|8 pages

Film marketing through the Internet

part |2 pages

Part 3: Business and management strategies

chapter 14|7 pages

Business strategy

chapter 16|13 pages

The challenge of creative management

chapter 17|13 pages

Project management

chapter 18|12 pages

Business models 2.0