A Study on the Impact of Social Media Marketing Trends on Digital Marketing

Growing  popularity  of  social  media  compelled  the  marketers  to  think  about  this media along with traditional functional areas of marketing. Social media is based primarily on the internet or cellular phone-based applications and tools to share information  among  people.  The  number  of  social  media  user’s  is  more  than  the population  of  some  of  the  countries  today.  Impact  of  social  media  on  marketing can be judged by comparing marketing before social media and marketing after the introduction of social media and the type of technologies used in social media