The Factors University Location towards Student Choice to Private Universities

The aim of this research was to evaluate the factors that affected student enrolment in private university in Malaysia. There are huge declining numbers of student who enrol to private university. This present a result from a survey collected through questionnaires which was email to 1,000 students who accept the offer from private university in Kuala Lumpur and Selangor. The finding shows that there is a significant relationship between location and student decision making. Apart from that, this study provides several implications for the management of universities especially for the marketing and admission department as well as the top management of university in which they can identify what exactly the causes of the declining number in their university.