Higher Education for Business

Robert Aaron Gordon; James Edwin Howell

Published by Columbia University Press 1959

Higher Education for Business

Robert Aaron Gordon and James Edwin Howell

https://doi.org/10.7312/gord91408

Overview
Contents

About this book

Provides the basis for a reappraisal of the state of business education in the United States and applies it to the entire range of business schools from the very poor to those judged to be better business schools. It includes various undergraduate programs, master's programs, and non-degree programs.

Topics

Frontmatter Publicly Available Download PDF	I
Foreword Publicly Available Download PDF	V
Preface Publicly Available Download PDF	VII
Contents Publicly Available Download PDF	XIII
List of Tables Publicly Available Download PDF	XVIII
Part I. The Present State of Business Education
1. The Reasons for this Study Requires Authentication Unlicensed Licensed Download PDF	3
2. Higher Education for Business: Its Growth and Present Magnitude Requires Authentication Unlicensed Licensed Download PDF	19
Part II. The Needs to be Served: The Development of Business Competence
3. The Aims of Business Education Requires Authentication Unlicensed Licensed Download PDF	39
4. Business as an Occupation Requires Authentication Unlicensed Licensed Download PDF	51
5. The Qualities Needed by Business: The Empirical Evidence Requires Authentication Unlicensed Licensed Download PDF	75
6. The Role of Education in the Development of Business Competence Requires Authentication Unlicensed Licensed Download PDF	103
7. Improving the Quality of Business Education: Summary and Preview Requires Authentication Unlicensed Licensed Download PDF	127
Part III. A Critical Survey of Business Curricula
8. The Undergraduate Curriculum: General Education Requires Authentication Unlicensed Licensed Download PDF	147
9. The Undergraduate Curriculum: Professional Education Requires Authentication Unlicensed Licensed Download PDF	177
10. Other Undergraduate Programs in Business Requires Authentication Unlicensed Licensed Download PDF	225
11. The Master’s Program in Business Administration Requires Authentication Unlicensed Licensed Download PDF	247
12. Nondegree Programs for Businessmen Requires Authentication Unlicensed Licensed Download PDF	291
Part IV. Students, Faculty, Teaching, and Research
13. Improving the Quality of Students Requires Authentication Unlicensed Licensed Download PDF	323
14. The Business Faculty Requires Authentication Unlicensed Licensed Download PDF	341
15. The Need for Better Teaching Requires Authentication Unlicensed Licensed Download PDF	359
16. Research in the Business Schools Requires Authentication Unlicensed Licensed Download PDF	377
17. Doctoral Programs in Business Requires Authentication Unlicensed Licensed Download PDF	397
Part V. The Need for Action
18. Some Final Suggestions Requires Authentication Unlicensed Licensed Download PDF	425
Appendixes
A. The Literature on Personal Qualities Contributing to Business Success Requires Authentication Unlicensed Licensed Download PDF	453
B. Survey of Business Firms Requires Authentication Unlicensed Licensed Download PDF	457
C. Technical Note on the Survey of College Placement Offices Requires Authentication Unlicensed Licensed Download PDF	463
D. Technical Notes to Tables in Chapter 2 Requires Authentication Unlicensed Licensed Download PDF	465
E. Technical Note on Samples of Schools Requires Authentication Unlicensed Licensed Download PDF	471
Index Requires Authentication Unlicensed Licensed Download PDF	477

Language: English
Publisher: Columbia University Press
Copyright year: 1959
Audience: College/higher education;
Pages
- Main content: 492

eBook

Published: May 6, 2019
ISBN: 9780231883597