The People’S Choice: How the Voter Makes Up His Mind in a Presidential Campaign

Paul F. Lazarsfeld; Bernard Berelson; Hazel Gaudet

Published by Columbia University Press 1968

The People’S Choice

How the Voter Makes Up His Mind in a Presidential Campaign

Paul F. Lazarsfeld , Bernard Berelson and Hazel Gaudet

https://doi.org/10.7312/laza93930

Overview
Contents

About this book

Examines how the voter makes up their mind in a presidential election. Also looks at the social and ideological differences between republicans and democrats during the early 1900's and who participates in elections.

Topics

Frontmatter Publicly Available Download PDF	I
Preface to the Third Edition Publicly Available Download PDF	V
Preface to the Second Edition Publicly Available Download PDF	XIX
Acknowledgments Publicly Available Download PDF	XLI
Contents Publicly Available Download PDF	XLIII
I. Introduction Requires Authentication Unlicensed Licensed Download PDF	1
II . Erie County, Ohio, 1940 Requires Authentication Unlicensed Licensed Download PDF	10
III . Social Differences between Republicans and Democrats Requires Authentication Unlicensed Licensed Download PDF	16
IV. Ideological Differences between Republicans and Democrats Requires Authentication Unlicensed Licensed Download PDF	28
V. Participation in the Election Requires Authentication Unlicensed Licensed Download PDF	40
VI. Time of Final Decision Requires Authentication Unlicensed Licensed Download PDF	52
VII. The Types of Changes Requires Authentication Unlicensed Licensed Download PDF	65
VIII. The Activation Effect Requires Authentication Unlicensed Licensed Download PDF	73
IX. The Reinforcement Effect Requires Authentication Unlicensed Licensed Download PDF	87
X. The Conversion Effect Requires Authentication Unlicensed Licensed Download PDF	94
XI. The Over-All Effect of the Campaign Requires Authentication Unlicensed Licensed Download PDF	101
XII. Anticipation of the Winner Requires Authentication Unlicensed Licensed Download PDF	105
XIII. What the Voters Were Told Requires Authentication Unlicensed Licensed Download PDF	110
XIV. The Radio and the Printed Page Requires Authentication Unlicensed Licensed Download PDF	120
XV. The Political Homogeneity of Social Groups Requires Authentication Unlicensed Licensed Download PDF	137
XVI. The Nature of Personal Influence Requires Authentication Unlicensed Licensed Download PDF	150
Notes Requires Authentication Unlicensed Licensed Download PDF	159
Appendix: Construction of Indices Requires Authentication Unlicensed Licensed Download PDF	174

Language: English
Publisher: Columbia University Press
Copyright year: 1968
Audience: College/higher education;
Pages
- Main content: 178

eBook

Published: May 6, 2019
ISBN: 9780231896146