The Designing for Growth Field Book: A Step-by-Step Project Guide

Jeanne Liedtka; Tim Ogilvie; Rachel Brozenske

Published by Columbia University Press 2014

The Designing for Growth Field Book

A Step-by-Step Project Guide

Jeanne Liedtka , Tim Ogilvie and Rachel Brozenske

In the series Columbia Business School Publishing

https://doi.org/10.7312/lied16467

Overview
Contents

About this book

In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.

The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers—from direct observation to journey mapping, storytelling, and storyboarding—that power the design thinking process and help businesses align around a project to realize its full potential.

Author / Editor information

Jeanne Liedtka is a professor at the Darden School of Business. Her other books include The Catalyst: How You Can Become an Extraordinary Growth Leader and The Physics of Business Growth.

Tim Ogilvie is cofounder and CEO of Peer Insight, an innovation strategy consulting firm based in Washington, D.C.

Rachel Brozenske is vice president of Allison Partners, an organizational development consulting practice in Charlottesville, and a lecturer at the Darden School of Business.

Topics

Frontmatter Publicly Available Download PDF	i
Using Your Field Book Requires Authentication Unlicensed Licensed Download PDF	v
Although you can use your field book however you like, we suggest that it’s particularly useful for three things Requires Authentication Unlicensed Licensed Download PDF	vii
Table of Contents Publicly Available Download PDF	ix
The Four Questions Requires Authentication Unlicensed Licensed Download PDF	1
The Steps Requires Authentication Unlicensed Licensed Download PDF	5
The Tools Requires Authentication Unlicensed Licensed Download PDF	41
Templates Requires Authentication Unlicensed Licensed Download PDF	85
Resources Requires Authentication Unlicensed Licensed Download PDF	99
An Example Project Requires Authentication Unlicensed Licensed Download PDF	107
Acknowledgments Requires Authentication Unlicensed Licensed Download PDF	133

(Deutsch)

Language: English
Publisher: Columbia University Press
Edition: Pilot project. eBook available to selected US libraries only
Audience: Professional and scholarly;
Pages
- Main content: 144

eBook

Published: January 14, 2014
ISBN: 9780231537087