Designing Experiences

J. Robert Rossman; Mathew D. Duerden

Published by Columbia University Press 2019

Designing Experiences

J. Robert Rossman and Mathew D. Duerden
Preface by: B. Joseph Pine

In the series Columbia Business School Publishing

https://doi.org/10.7312/ross19168

Overview
Contents

About this book

J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.

Author / Editor information

J. Robert Rossman is professor and dean emeritus at the College of Applied Science and Technology at Illinois State University. He is coauthor of Recreation Programming: Designing and Staging Leisure Experiences (seventh edition, 2015).

Mathew D. Duerden is associate professor in the department of experience design and management at the Marriott School of Business at Brigham Young University.

Reviews

Brigitte C. Madrian, Dean and Marriott Distinguished Professor, Brigham Young University Marriott School of Business:
Designing Experiences will change the way you think about just about everything you do, or experience, in life. This engaging book outlines the essential elements of any experience, explains the features that influence how we experience different events, describes how to use a set of specific tools to design experiences that achieve a planner’s desired objectives, and leads the reader through the process of conceptualizing how to create great experiences. The book is full is of useful insights relevant to businesses, politicians, teachers, and parents, anyone trying to create experiences that will meaningfully engage others.

William W. Hendricks, Professor and Department Head, Experience Industry Management Department, California Polytechnic State University:
Designing Experiences provides a much-needed evolution in the delivery and execution of programs, services, products, and experiences. Rossman and Duerden present a contemporary approach to experience design, journey mapping, and design thinking that helps us understand the complexity of designing experiences. Moreover, the book offers a refreshing resource, targeting multiple academic disciplines that will benefit greatly from Rossman and Duerden’s framework and conceptualization of experience design.

Topics

Frontmatter Publicly Available Download PDF	i
Contents Publicly Available Download PDF	v
Foreword Publicly Available Download PDF	ix
Preface Publicly Available Download PDF	xiii
PART ONE. Understanding Experience Requires Authentication Unlicensed Licensed Download PDF	1
PART TWO. The Experience Designer’s Toolkit Requires Authentication Unlicensed Licensed Download PDF	55
PART THREE. Creating Great Experiences: Enhancements and Examples Requires Authentication Unlicensed Licensed Download PDF	123
Conclusion: Closing Thoughts Requires Authentication Unlicensed Licensed Download PDF	177
Notes Requires Authentication Unlicensed Licensed Download PDF	181
Index Requires Authentication Unlicensed Licensed Download PDF	195

Language: English
Publisher: Columbia University Press
Audience: General/trade;
Illustrations
- Other: 28 b&w figures and tables

eBook

Published: July 22, 2019
ISBN: 9780231549516