Logistic Model-Based Evaluation of Anti-counterfeiting Effectiveness for Consumer Goods: Based on Cognition of Companies and Consumers

Anti-counterfeiting enforcement, as an important means of supervising product quality in China, plays a vital role in safeguarding and improving the quality of products. Over recent years, however, the emergence of new consumer goods is shadowed by fake or inferior products that come up one after another. Do the anti-counterfeiting actions carried out by the government really play a part in the maintenance of market order and the improvement of product quality? These problems have attracted more and more attention of consumers and enterprises. In this paper, a random sampling method is employed to select two research objects across the country: consumers and enterprises. A logistic regression model is applied to the evaluation of anti-counterfeiting effectiveness towards enterprises and consumers. It is found that about 45.9% of consumers are satisfied with anti-counterfeiting enforcement, and about 45.1% of the enterprises are pleased with anti-counterfeiting actions, suggesting that anti-counterfeiting enforcement needs strengthening. Moreover, there is a long way to go before anti-counterfeiting work satisfies companies and consumers.