The Beatles are recognized mainly by their successful musical production and business in the global music industry. However, their use of visual and audio-visual expressions forms a constant and important catalyst for their wide outreach and sales, as their music acquired a visual dimension, functional primarily for promotional purposes. The early training of the Beatles in Hamburg, where they met a high-level photographer Astrid Kirchherr, and were required to ‘make a show’ in the clubs (Mach Schau!), contributed to their treatment of the visual act as a vehicle for experimentation distinctly from the mass-marketing strategy. As a result, they produced video-art such as Magical Mystery Tour (1967), among many other audio-visual forms for TV and feature films. The specific experimentation in this ‘failure’ film with the music Flying is contextually analyzed within the framework of contemporary achievements in visual music.
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- Mach Schau!: The Contribution of The Beatles to the Development of Visual Music in Magical Mystery Tour
Emilio Mendoza Guardia