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Macmillan Studies in Marketing Management

Macmillan Studies in Marketing Management
14 Jahrgänge | 1976 - 1998

Alle Bücher der Reihe Macmillan Studies in Marketing Management

1998 | Buch

Sales Management

Theory and Practice

1988 | Buch

Marketing in Developing Countries

1985 | Buch

Forecasting for Sales and Materials Management

1984 | Buch

Bank Marketing Management

1983 | Buch

Public Relations for Marketing Management

1983 | Buch

Marketing

Theory and Practice

1981 | Buch

Brand Management

Planning and Control

1980 | Buch

Industrial Marketing

1977 | Buch

A Management Guide to Market Research

1977 | Buch

Organisational Buying Behaviour

The Key to More Effective Selling to Industrial Markets

1976 | Buch

Pricing

1976 | Buch

International Marketing Management

1976 | Buch

Product Policy and Management

1976 | Buch

Marketing

Theory and Practice