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2017 | Buch

Magento 2 DIY

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Über dieses Buch

Learn how Magento 2, the newest version of the eCommerce platform, works. Aimed at entrepreneurs, marketers, and other experts interested in eCommerce, this book is accessible for anyone who wants to learn how to use Magento with no previous experience.
Magento continues to be a top choice for eCommerce solutions in small and large businesses. Magento 2 DIY shows you how to set up and configure Magento for your own project. You will learn how to use extensions, templates and enterprise features. Various techniques are taught in an easy-to-understand way with real-world examples. Get started with Magento 2 using this book.
What You Will Learn Set up, configure, use templates, designs and extensions
Use the SEO and SMO features of Magento 2
Optimize security and performance
Integrate with PIM, ERP, CRM, and other enterprise systems

Who This Book Is For
Anyone who wants to learn the basics of all aspects of Magento 2. You do not need any previous experience with Magento.

Inhaltsverzeichnis

Frontmatter
Chapter 1. Overview
Abstract
Magento Commerce, the leading e-commerce provider, announced the general availability of much-anticipated Magento 2.0, which represents the next generation of the most popular e-commerce platform. The new product has been essentially revamped in comparison to 1.X and, as you might have guessed, it is still an open source solution with unrivaled flexibility and scalability, but with lots of new innovation opportunities. Consequently, Magento 2 empowers brands, retailers, and merchants to deliver omnichannel shopping experiences to their customers.
Viktor Khliupko
Chapter 2. Technology Stack
Abstract
In this chapter, we provide a complete overview of the Magento 2 technology stack. The new version of the popular e-commerce platform has been essentially revamped, so you will discover a lot of new features and requirements in comparison with 1.X. Below, we describe all major elements of the technology stack as well as provide some useful links.
Viktor Khliupko
Chapter 3. Resources / Tutorials / Guides
Abstract
In this section of the Magento 2 DIY book, we’ve gathered the best resources about Magento 2. If you are looking for important information related to the platform, you will find the most reliable Magento 2 resources below. The full Magento 2 Developer’s Resource List is published here: https://goo.gl/fpwf YP.
Viktor Khliupko
Chapter 4. Installation / Download
Abstract
In this chapter, we’ve gathered all the necessary information about Magento 2 installation. The new version of the platform has been finally released, so don’t hesitate to find out how to install the Magento 2 software. Below, we discuss different approaches to the Magento 2 installation from the use of the Setup Wizard to more complicated procedures based on Composer and the command line.
Viktor Khliupko
Chapter 5. Hosting
Abstract
Since Magento 2 introduces a bunch of brand-new features and improvements, it also has updated requirements related to hosting. Hence, solutions optimized for 1.X are no longer suitable for the new version of the e-commerce platform. Although they can still work with Magento 2, 1.X optimized hostings never provide the highest possible performance. That’s why we’d like to describe Magento 2 hosting services, but let’s discuss new system requirements first.
Viktor Khliupko
Chapter 6. Composer
Abstract
In this chapter, we will explain how to use the application-level package manager with the most popular e-commerce platform. Being inspired by Node.js npm, Composer provides a unified format that simplifies dependency management of PHP software. The usage of Composer in various Magento 2 projects is inevitable, because it is a part of the platform. You can run the package manager through the command line, installing dependencies for your modules. Besides, Composer provides the ability to install Magento 2 extensions available on Packagist (the repo is described below). Another important feature introduced in Composer is a set of autoload capabilities for libraries that essentially simplifies the usage of third-party software solutions.
Viktor Khliupko
Chapter 7. API
Abstract
The following section of the Magento 2 DIY book sheds light on the Magento 2 API, so let’s explain what this term means. Application program interface is a special interface which consists of protocols, routines, and tools designed to simplify the process of software development. Since APIs’ major purpose is to specify how different software parts interact within a system, they are often used to program graphical user interface components. Good APIs provide all building blocks necessary for developing an application, so a programmer only has to put them together. Although Magento 2 APIs incorporate the same principle, there are tons of nuances related to the e-commerce platform. So, what is the Magento 2 API?
Viktor Khliupko
Chapter 8. Templates
Abstract
In this chapter, we will gather popular Magento 2 templates and themes. In addition, you will find some useful information on theme development in Magento 2, key aspects of the Magento 2 front-end architecture, as well as other features related to the Magento 2 theming.
Viktor Khliupko
Chapter 9. Extensions
Abstract
Since Magento 2 is a new platform, there are not as many extensions available on the marketplace as in case of Magento 1.X, so we are going to explain, how to install the existing modules, and within 2016 will release the second edition of the book which will describe more Magento 2 extensions. Some modules are already available after the installation section.
Viktor Khliupko
Chapter 10. SEO
Abstract
Among all e-commerce platform, Magento is the most powerful in terms of SEO. It provides the ability to optimize site URLs, page titles, meta and ALT tags, headings, and other web site elements out-of-the-box. Additionally, there is an impressive selection of various third party Magento modules designed to improve the default SEO capabilities. As for Magento 2, it provides even better SEO options. The new version of the popular e-commerce platform has been fully revamped, therefore we’d like to introduce you to Magento 2 SEO.
Viktor Khliupko
Chapter 11. Performance
Abstract
Good performance is a key aspect of a successful e-commerce project. It is not only important as a vital ranking factor, but is highly appreciated by customers. Thus, a fast online store often has a higher conversion rate than a slower one. As a result, it turns more visitors into buyers and helps to increase sales. Now, when the importance of Magento 2 performance is obvious, it’s time to shed light on how to increase it in the case of the platform.
Viktor Khliupko
Chapter 12. Migration
Abstract
After the launch of Magento 2, it is vital to understand how to migrate from Magento 1 to Magento 2. Since the migration is a complex process with lots of all possible aspects, you should know what to do with themes, extensions, data, and custom features. In this chapter, we’ve gathered all information about Magento 2 migration. Below you will find useful migration tips as well as reliable Magento 2 migration tools.
Viktor Khliupko
Chapter 13. Generating New Sales
Abstract
The newcomers in the field of e-commerce often tend to have problems with gaining enough traffic to their web sites. It is quite difficult to attract customers if nobody even knows about your existence. Since making profit online requires a lot of time, investments, planning, and management, you have to be patient and consistent to get your web site out of the Google search abyss and increase your web site traffic. In this chapter, we’ll shed light on the most effective ways of sales generation in the context of a successful marketing campaign.
Viktor Khliupko
Chapter 14. Security
Abstract
Although Magento is the safest e-commerce platform, there are still additional security tricks, which make it even safer. Thousands of Magento web sites have been hacked during the last few years. Luckily, there are several useful methods developed to fix all the major problems. Below, we’ll tell you about the most important security tips.
Viktor Khliupko
Chapter 15. Certified Partners
Abstract
Passing through a series of tests is not an easy task, but it’s the only way to become a Magento 2 Trained Solution Partner. And there are several companies which already have this status. Therefore, we’ve decided to create the following list of Magento 2 Trained Solution Partners.
Viktor Khliupko
Chapter 16. Final Thoughts
Abstract
Since it is the early days of the platform, the book you’ve just read introduces only basic aspects of Magento 2. Therefore, we are going to release several more editions of Magento 2 DIY to cover more features and details.
Viktor Khliupko
Backmatter
Metadaten
Titel
Magento 2 DIY
verfasst von
Viktor Khliupko
Copyright-Jahr
2017
Verlag
Apress
Electronic ISBN
978-1-4842-2460-1
Print ISBN
978-1-4842-2459-5
DOI
https://doi.org/10.1007/978-1-4842-2460-1