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“Man Is a Social Animal” discusses the emergence of social media in recent times and the importance it deserves in business communication, along with the legal implications. In the last decade or so there have been dramatic changes observed in the way social media has been emerging, thanks to the galloping development in technology and different business models which make this technology easily accessible to almost every one, irrespective of the economic strata to which they belong. Businesses find it challenging in the changing times to keep pace with the revolutionary changes happening in the social media as businesses ought to be moving ahead with the changes and keeping themselves aligned with the extremely fast-changing norms lest they should fall back in the competition race. However, in this entire exercise they must maintain legal uprightness, both in content and language used.
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- Man Is a Social Animal
Anurag K. Agarwal
- Springer Singapore
- Chapter 6