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Management Models of Digital Transformation

Analysis and Definition of Success Factors for the Development of a Management Framework

  • 2022
  • Buch
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Über dieses Buch

Der Erfolg einer digitalen Transformation ist keine Selbstverständlichkeit. Eine digitale Transformation als hochkomplexer Prozess, der große Bereiche einer Organisation beeinflusst, erfordert einen systematischen Ansatz, der über individuelle Transformationsinitiativen hinausgeht. Diese Arbeit analysiert und integriert bestehende Ansätze zur Steuerung und Koordinierung einer digitalen Transformation, um relevante Erfolgsfaktoren einer digitalen Transformation zu identifizieren und dient als Grundlage für die Entwicklung eines systematischen Rahmens für ein Managementmodell der digitalen Transformation. Die Analyse zeigt zehn erfolgskritische Schwerpunkte einer digitalen Transformation, die zahlreiche Erfolgsfaktoren umfassen: "Vision, Ziele und Strategien", "Führung", "Kommunikation", "Digitale Kultur und Denkweise", "Digitale Plattform", "Partnerschaftsnetzwerk", "Fähigkeiten, Talente und Fähigkeiten", "Organisation, Koordination und Rollen", "Managementmethoden" und "Governance". Es wird ein systematischer Rahmen vorgeschlagen, der als Grundlage für die zukünftige Entwicklung eines Managementmodells dient, das sich an Führungskräfte und Experten richtet, die mit der Einführung, Förderung und Aufrechterhaltung einer digitalen Transformation betraut sind.

Inhaltsverzeichnis

Frontmatter
Chapter 1. Introduction
Abstract
Digital transformation is an omnipresent topic. Ever-increasing customer demands, ever-growing competition, and the emergence of new digital technologies, such as social networks, big data, cloud computing, advanced analytics, and intelligent process automation are increasing the pressure on companies to stay competitive in a revamped digital economy.  A digital transformation, as a highly complex process impacting major areas of an organization, requires a systems-oriented and systematic approach that goes beyond individual transformation initiatives and shows how a digital transformation can be specifically managed and facilitated throughout a company. In this chapter, the relevance of this work is examined and its structure is presented. 
Katja Wenzel
Chapter 2. Digital Transformation Foundations
Abstract
Digital transformation has attracted significant research interest from both academia and practice. There are numerous concepts and facets of digital transformation, some of which are controversial. Thus, the following chapter explains the underlying conceptual understanding of digital transformation within this work. First, the history of digitalization and the emergence of digital transformation are presented. Then, after defining and differentiating the term ‘digital transformation’, its triggers and impacts are explained.
Katja Wenzel
Chapter 3. Management Models Foundations
Abstract
After describing the underlying conceptual understanding of digital transformation in chapter 2, the theoretical foundations of management models of digital transformation are presented in the following chapter. Together, the two chapters constitute the necessary knowledge base for this work. To provide an understanding of the management function, the organization and its environment are first discussed from a system-oriented perspective. Then the characteristics of a management model are outlined so that the final subsection can answer the question of why a management model of digital transformation is needed. 
Katja Wenzel
Chapter 4. Approach for the Derivation of Success Factors
Abstract
Companies around the world consider digital transformation as their number one concern and have started their transformation journey. Nevertheless, most of these companies fail to achieve their set goals. Thus, companies are seeking for guidance on how to successfully exploit digital transformation. Success factors can provide this guidance. This chapter explains the underlying systematic approach for defining success factors of a digital transformation. The chapter commences by providing a basic understanding of the term success factor. Subsequently, it is illustrated how the literature was analyzed, how the interview questionnaire was developed, and how the interviews were conducted and evaluated in order to identify relevant success factors for managing a digital transformation. Thus, this chapter forms the basis for deriving and describing the success factors in chapter 5.
Katja Wenzel
Chapter 5. Derivation of Success Factors
Abstract
The following chapter presents the ten identified success-critical focus areas of a digital transformation in detail. First, for each focus area, the underlying concept and the respective contribution to the success of digital transformation are presented. Subsequently, the corresponding success factors from literature and practice are compiled. For an overview, the comparison of the citations from literature and interviews can be found in Appendix E in the electronic supplementary material.
Katja Wenzel
Chapter 6. Criteria Catalog for a Successful Digital Transformation
Abstract
In the previous chapter, ten focus areas and relevant success-critical factors of a digital transformation are presented. Building on this information, this chapter introduces a criteria catalog for the successful management of a digital transformation. It is intended to serve as an evaluation basis for the management models of a digital transformation, which are discussed in chapter 7.
Katja Wenzel
Chapter 7. Analysis of Management Models of Digital Transformation
Abstract
Digital transformation requires a systematic approach that goes beyond individual transformation initiatives and shows how a digital transformation can be managed successfully. There are already a variety of approaches that claim to provide guidance and orientation to the management of a digital transformation. The following chapter presents an overview of the already existing approaches. Then, two models are selected that are best suited to contribute to the implementation of the ten success-critical focus areas of a digital transformation. Subsequently, these two models are analyzed and evaluated in detail, by applying the criteria catalog, outlined in chapter 6.
Katja Wenzel
Chapter 8. Framework for a Management Model of Digital Transformation
Abstract
In this chapter, a framework for a management model of digital transformation is presented based on the findings of the previous chapters. It is intended to serve as a basis for the development of a detailed management model of digital transformation. The framework for a management model of digital transformation structures the management’s tasks and responsibilities, arising in the context of a digital transformation. It follows a holistic perspective, considering relevant steering elements and their interdependencies. For this purpose, the ten defined success-critical focus areas of a digital transformation serve as a structure for the development of the framework, intended to be the ‘skeleton’ of a management model.
Katja Wenzel
Chapter 9. Conclusion and Outlook
Abstract
The success of a digital transformation is not a foregone conclusion. It is not sufficient that companies recognize the importance of digital transformation and drive it forward within various initiatives. Rather, a successful digital transformation requires a systematic approach, that guides the management of a digital transformation and assists in dealing with the constant complexity and market dynamics of a revamped digital economy. This chapter concludes the findings of this work and presents an outlook of how the presented framework can serve as a basis for the future development of a management model, addressed to executives and experts who are tasked with launching, driving, and sustaining a digital transformation and are aiming for a systematic and scientific approach.
Katja Wenzel
Backmatter
Titel
Management Models of Digital Transformation
Verfasst von
Katja Wenzel
Copyright-Jahr
2022
Electronic ISBN
978-3-658-36158-7
Print ISBN
978-3-658-36157-0
DOI
https://doi.org/10.1007/978-3-658-36158-7

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