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Erschienen in:
Introduction: Netflix and the Re-invention of Television Kapitel lesen Erstes Kapitel lesen

2018 | OriginalPaper | Buchkapitel

3. Managing Choice, Negotiating Power: Remote Controls

verfasst von : Mareike Jenner

Erschienen in: Netflix and the Re-invention of Television

Verlag: Springer International Publishing

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Abstract

This chapter looks at the remote control as, as the name suggests, maybe the ultimate technology of control within the context of television’s ancillary technologies. Though television remote controls were first introduced in the late 1940s, they became more accurate and cheaper to manufacture in the 1980s (see Benson-Allott, Remote Control. Bloomsbury, New York, 2015), meaning that they became increasingly common among owners of a television set throughout the decade. In the context of the proliferation of channels through cable, remote controls became crucial in managing extended choice. The ‘triple threat’ of remote controls, cable and the VCR led to changes in programming and in adjustments to advertising in order to uphold the financing model of commercial television. Furthermore, social debates about systems of power surrounding gender and class were often formulated around the object of the remote control. Thus, this chapter discusses concepts of power and control in relation to the remote control from various angles.

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Vorheriges Kapitel Introduction: Control, Power, Television
Nächstes Kapitel New Regimes of Control: Television as Convergence Medium
Fußnoten
1
Of course, the viewing behaviour of audiences directly monitored by Nielsen could be analysed in more detail. Nevertheless, ratings for ads would not be introduced until the DVR (see Curtin 2009).
 
3
The ‘Blab-Off’, for example, a kit for home-made devices to shut off the sound during ads is prominently mentioned on the website of the Early Television Foundation (see http://​www.​earlytelevision.​org/​blab_​off.​html).
 
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Metadaten
Titel
Managing Choice, Negotiating Power: Remote Controls
verfasst von
Mareike Jenner
Copyright-Jahr
2018
Buch
Netflix and the Re-invention of Television

Print ISBN: 978-3-319-94315-2

Electronic ISBN: 978-3-319-94316-9

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-319-94316-9_3