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Erschienen in:
2020 | OriginalPaper | Buchkapitel
6. Managing Ideas
verfasst von : George Krasadakis
Erschienen in: The Innovation Mode
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Abstract
A modern innovation function is powered by a stream of ideas. The ability of the organization to properly handle ideas—spot the high-potential ones and act upon—can bring competitive advantages and opportunities for differentiation – in the form of products, features, services, or business models and monetization strategies. This chapter introduces an agile approach in idea management—a process that treats ideas as everlasting, reusable innovation assets. It also presents a scoring model for assessing ideas—a set of criteria that can be used to quantify the potential of business ideas for the organization.