Weitere Artikel dieser Ausgabe durch Wischen aufrufen
Utilizing Resource-Advantage Theory as the underlying theoretical foundation and drawing on literature from a variety of disciplines, we develop a market-oriented sustainability framework. By incorporating sustainability into market orientation, the goal of strategic alignment of sustainability with marketing strategies is achieved to create a competitive advantage. Three constructs identified in the model are DNA, stakeholder involvement, and performance management. These three constructs are the drivers of sustainability. DNA is used as an extended metaphor to clarify and illustrate the workings of an organization and how sustainability may be implemented. This construct includes core ideology, dynamic capabilities, and societal engagement. The firm’s DNA is communicated to both internal and external stakeholders, and stakeholders’ concerns should be an influence on strategic marketing planning. Performance management is the third major construct in the model and includes corporate social performance and corporate financial performance metrics. Within the model explication, we offer propositions to support market-oriented sustainability research and provide directions for sustainability theory, research, and practice.
Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten
AA1000. (2010). AA1000 stakeholder engagement standard. Retrieved January 13, 2010 from http:///www.accountabilityaa1000wiki.net/.
Avise, J. C. (2001). Evolving genomic metaphors: A new look at the language of DNA. Science, 294(5540), 86–87. CrossRef
Bacharach, S. B. (1989). Organizational theories: Some criteria for evaluation. Academy of Management Review, 14(4), 496–515. CrossRef
Bannerjee, S. B. (2001). Managerial perceptions of corporate environmentalism: Interpretations from industry and strategic implications for organizations. Journal of Management Studies, 38(4), 489–513. CrossRef
Bansal, P. (2005). Evolving sustainability: A longitudinal study of corporate sustainable development. Strategic Management Journal, 26(3), 197–218. CrossRef
Bansal, P., & Roth, K. (2000). Why companies go green: A model of ecological responsiveness. Academy of Management Journal, 43(4), 717–736. CrossRef
Barnett, M. L. (2007). Stakeholder influence capacity and the variability of financial returns to corporate social responsibility. Academy of Management Review, 32(3), 794–816.
Barnett, M. L., & Salomon, R. M. (2006). Beyond dichotomy: The curvilinear relationship between social responsibility and financial performance. Strategic Management Journal, 27(11), 1101–1122. CrossRef
Basu, K., & Palazzo, G. (2008). Corporate social responsibility: A process model of sensemaking. Academy of Management Review, 33(1), 122–136.
Beamon, B. M. (2005). Environmental and sustainability ethics in supply chain management. Science and Engineering Ethics, 11(2), 221–234. CrossRef
Belk, R., Dholakia, N., & Venkatesh, A. (1996). Consumption and marketing: Macro dimensions. Cincinnati: South-Western College Publishing.
Bhattacharya, C. B., & Korschun, D. (2008). Stakeholder marketing: Beyond the four P’s and the customer. Journal of Public Policy and Marketing, 27(1), 113–116. CrossRef
Bhattacharya, C. B., Korschun, D., & Sen, S. (2009). Strengthening stakeholder-company relationships through mutually beneficial corporate social responsibility initiatives. Journal of Business Ethics, 85(Supplement 2), 257–272. CrossRef
Blodgett, J. G., Long-Chuan, L., Rose, G. M., & Vitell, S. J. (2001). Ethical sensitivity to stakeholder interests: A cross-cultural comparison. Journal of the Academy of Marketing Science, 29(2), 190–202. CrossRef
Burkitt, H. (2010). Top CEOs name their marketing priorities. Market Leader, 1, 13.
Buysse, K., & Verbeke, A. (2003). Proactive environmental strategies: A stakeholder management perspective. Strategic Management Journal, 24(5), 453–470. CrossRef
Campbell, J. L. (2007). Why would corporations behave in socially responsible ways? An institutional theory of corporate social responsibility. Academy of Management Review, 32(3), 946–967.
Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. Academy of Management Review, 4(4), 497–505. CrossRef
Ciesluk, S. (2007). UPS delivers on corporate citizenship. Boston College Center for Corporate Citizenship.
Collins, J., & Porras, J. (1996). Building your company’s vision. Harvard Business Review, 74(5), 65–77.
Costanza, R., Daly, H. E., & Bartholomew, J. A. (1991). Goals, agenda, and policy recommendations for ecological economics. In R. Costanza (Ed.), Ecological economics: The science and management of sustainability (pp. 1–20). New York: Columbia University Press.
Crittenden, V. L. (2005). The rebuilt marketing machine. Business Horizons, 48(5), 409–420. CrossRef
Crittenden, V. L., Gardiner, L. R., & Stam, A. (1993). Reducing conflict between marketing and manufacturing. Industrial Marketing Management, 22(4), 299–309. CrossRef
Darnall, N. (2008). What the federal government can do to encourage green production. Washington: IBM Center for The Business of Government.
Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37–52. CrossRef
Deshpande, R., & Webster, F. E. (1989). Organizational culture and marketing: Defining the research agenda. Journal of Marketing, 53(1), 3–15. CrossRef
Deshpande, R., Farley, J. U., & Webster, F. E. (1993). Corporate culture, customer orientation, and innovativeness in Japanese firms: A quadrad analysis. Journal of Marketing, 57(1), 23–27. CrossRef
Donaldson, T., & Preston, L. E. (1995). The stakeholder theory of the corporation: Concepts, evidence, and implications. Academy of Management Review, 20(1), 65–91. CrossRef
Economist Intelligence Unit Limited. (2008). Corporate citizenship: Profiting from a sustainable business. The Economist, November.
Ellwood, I. (2002). The essential brand book: Over 100 techniques to increase brand value. London: Kogan Page Limited.
Environmental Leader. (2009). Study reveals companies lack supply chain sustainability. Retrieved January 2, 2010 from http://www.environmentalleader.com/2009/07/18/study-reveals-companies-lack-supply-chain-sustainability/.
Fabri-Kal. (2010). Mission statement, Retrieved January 10, 2010 from http://www.f-k.com/our-company/our-company-53-36.html.
Ferrell, O. C. (2010). Shelby Hunt’s resource advantage theory. In Resource advantage theory: The developmental period Thousand Oaks, CA: Sage Publications (in press).
Ferrell, O. C., Gonzalez-Padron, T., Hult, G. T. M., & Maignan, I. (2010). From market orientation to stakeholder orientation. Journal of Public Policy & Marketing, 29(1), 93–96. CrossRef
Flannery, B. L., & May, D. R. (2000). Environmental ethical decision making in the U.S. metal-finishing industry. Academy of Management Journal, 43(4), 642–662. CrossRef
Franklin, D. (2008). Just good business, a special report on corporate social responsibility. The Economist, January.
Freeman, R. E. (1984). Strategic management: A stakeholder approach. Boston: Pitman.
Frooman, J. (1999). Stakeholder influence strategies. Academy of Management Review, 24(2), 191–205. CrossRef
Fry, F. L., & Hock, R. J. (1976). Who claims corporate responsibility? The biggest and the worst. Business and Society Review, 18, 62–65.
Funk, K. (2003). Sustainability and performance. Sloan Management Review, 44(2), 65–70.
Georgia-Pacific. (2009). Georgia-Pacific PSO program increases client profitability in tough economy. November 4, 2009. Retrieved January 13, 2010 from http://sustainablebusinessdesign.blogspot.com/2009/11/georgia-pacific-pso-program-increases.html.
Gherardi, S., & Nicolini, D. (2002). Learning in a constellation of interconnected practices: Canon or dissonance? Journal of Management Studies, 39(4), 419–436. CrossRef
Govindarajan, V., & Trimble, C. (2005). Organizational DNA for strategic innovation. California Management Review, 47(3), 47–76.
Griffin, J., & Mahon, J. (1997). The corporate social performance and corporate financial performance debate. Business & Society, 36(1), 5–31. CrossRef
Hart, S. L. (1995). A natural resource-based view of the firm. Academy of Management Review, 20(4), 986–1014. CrossRef
Henriques, I., & Sadorsky, P. (1999). The relationship between environmental commitment and managerial perceptions of stakeholder importance. Academy of Management Journal, 42(1), 87–99. CrossRef
Hillman, A. J., & Keim, G. D. (2001). Shareholder value, stakeholder management, and social issues: What’s the bottom line? Strategic Management Journal, 22(2), 125–139. CrossRef
Homburg, C., & Pflesser, C. (2000). A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes. Journal of Marketing Research, 37(4), 449–462. CrossRef
Homburg, C., Workman, J. P., & Krohmer, H. (1999). Marketing’s influence within the firm. Journal of Marketing, 63(2), 1–17. CrossRef
Home Depot. (2009). Sustainable forestry. Retrieved January 9, 2010 from http://www6.homedepot.com/ecooptions/.
Hull, C. E., & Rothenberg, S. (2008). Firm performance: The interactions of corporate social performance with innovation and industry differentiation. Strategic Management Journal, 29(7), 781–789. CrossRef
Hult, G. T. M., & Ketchen, D. J. (2001). Does market orientation matter? A test of the relationship between positional advantage and performance. Strategic Management Journal, 22(9), 899–906. CrossRef
Hunt, S. D., & Morgan, R. M. (1995). The comparative advantage theory of competition. Journal of Marketing, 59(2), 1–15. CrossRef
Hult, G. T. M., Ketchen, D. J., & Slater, S. F. (2005). Market orientation and performance: An integration of disparate approaches. Strategic Management Journal, 26(12), 1173–1181. CrossRef
Isdell, N. (2010). Connected capitalism: How business can tackle twenty-first century challenges. Thunderbird International Business Review, 52(1), 5–12. CrossRef
Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53–70. CrossRef
Kiewiet, D. J., & Vos, J. F. J. (2007). Organizational sustainability: A case for formulation a tailor-made definition. Journal of Environmental Assessment Policy and Management, 9(1), 1–18. CrossRef
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54(2), 1–18. CrossRef
Kuosmanen, T., & Kuosmanen, N. (2009). How not to measure sustainable value (and how one might). Ecological Economics, 69(2), 235–243. CrossRef
Mackey, A., Mackey, T. B., & Barney, J. B. (2007). Corporate social responsibility and firm performance: Investor preferences and corporate strategies. Academy of Management Review, 32(3), 817–835.
Maignan, I., & Ferrell, O. C. (2004). Corporate social responsibility and marketing: An integrative framework. Journal of the Academy of Marketing Science, 32(1), 3–19. CrossRef
Mankins, M., & Steele, R. (2005). Turning great strategy into great performance. Harvard Business Review, 83(7/8), 64–72.
Matsuno, K., & Mentzer, J. T. (2000). The effects of strategy type on the market orientation-performance relationship. Journal of Marketing, 64(4), 1–16. CrossRef
Matten, D., & Moon, J. (2008). Implicit and explicit CSR: A conceptual framework for a comparative understanding of corporate social responsibility. Academy of Management Review, 33(2), 404–424.
McKenna, R. (1991). Marketing is everything. Harvard Business Review, 69(1), 65–79.
McWilliams, A., & Siegel, D. (2000). Corporate social responsibility and financial performance: Correlation or misspecification. Strategic Management Journal, 21(5), 603–609. CrossRef
McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26(1), 117–127. CrossRef
Mitchell, R. K., Agle, B. R., & Wood, D. J. (1997). Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts. Academy of Management Review, 22(4), 853–886. CrossRef
Murillo-Luna, J. L., Garcés-Ayerbe, C., & Rivera-Torres, P. (2008). Why do patterns of environmental response differ? A stakeholder pressure approach. Strategic Management Journal, 29(11), 1225–1240. CrossRef
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20–35. CrossRef
National Human Genome Research Institute. (2009). Deoxyribonucleic Acid (DNA). Retrieved December 28, 2009 from http://www.genome.gov/pfv.cfm?pageID=25520880.
Nguyen, D. K., & Slater, S. F. (2010). Hitting the sustainability sweet spot: Having it all. The Journal of Business Strategy, 31(3), 5–11. CrossRef
Nieto, D. V. (2010). 10 trends for a green new year. Advertising Age. Retrieved January 12, 2010 from http://www.adage.com/goodworks/post?article_id=141273.
Noori, H., & Chen, C. (2003). Applying scenario-driven strategy to integrate environmental management and product design. Production and Operations Management, 12(3), 353–368. CrossRef
Orlitzky, M., Schmidt, F. L., & Rynes, S. L. (2003). Corporate social and financial performance: A meta-analysis. Organization Studies, 24(3), 403–441. CrossRef
Penfield, P. C. (2008). Sustainability within the supply chain. U.S. Department of State’s Bureau of International Information Programs, March 12. Retrieved December 29, 2009 from http://www.america.gov/st/env-english/2008/March/20080313154320wrybakcuh0.2632497.html.
Pinney, C. C. (2009). Framework for the future. Briefing Paper, Center for Corporate Citizenship, Boston College.
Pinney, C. C., Crittenden, V. L., & Crittenden, W. F. (2009). An integrated business framework for implementing global corporate citizenship. Working Paper, Center for Corporate Citizenship, Boston College.
Polonsky, M. J. (1996). Stakeholder management and the stakeholder matrix: Potential strategic marketing tools. Journal of Market-Focused Management, 1(3), 209–229. CrossRef
Porter, M. E., & Kramer, M. R. (2006). Strategy & society: The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78–92.
Richards, B., & Bharwani, S. (2008). Baxter stays true to its pioneer mission. Boston College Center for Corporate Citizenship.
Ritter, S., & Hagedorn, R. (2008). New model for the future supply chain highlights sustainability benefits. Global Commerce Initiative. Retrieved December 29, 2009 from http://www.gci-net.org.
Rowley, T. J. (1997). Moving beyond dyadic ties: A network theory of stakeholder influences. Academy of Management Review, 22(4), 887–910. CrossRef
Russo, M. V. (2003). The emergence of sustainable industries: Building natural capital. Strategic Management Journal, 24(4), 317–331. CrossRef
Schneiderman, B. (2009). Supply chain and sustainability—will this marriage last? Cygnus Publications, March 23. Retrieved December 29, 2009 from http://license.icopyright.net/user/viewFreeUse.act?fuid=NjMyNjM1Mw%3D%3D.
Schonberger, R. J. (1990). Building a chain of customers: Linking business functions to create the world-class company. New York: The Free Press.
Schreyögg, G., & Kliesch-Eberl, M. (2007). How dynamic can organizational capabilities be? Towards a dual-process model of capability dynamization. Strategic Management Journal, 28(9), 913–933. CrossRef
Scott, S. G., & Lane, V. R. (2000). A stakeholder approach to organizational identity. Academy of Management Review, 25(1), 43–62. CrossRef
Sen, S., Bhattacharya, C. B., & Korschun, D. (2006). The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment. Journal of the Academy of Marketing Science, 34(2), 158–166. CrossRef
Shapiro, B. P. (1988). What the hell is ‘market-oriented’? Harvard Business Review, 66(6), 119–125.
Slater, S. F., & Narver, J. C. (1995). Market orientation and the learning organization. Journal of Marketing, 59(3), 63–74. CrossRef
Smith, N. C. (2009). Bounded goodness: Marketing implications of Drucker on corporate responsibility. Journal of the Academy of Marketing Science, 37(1), 73–84. CrossRef
Snider, J., Hill, R. P., & Martin, D. (2003). Corporate social responsibility in the 21st century: A view from the world’s most successful firms. Journal of Business Ethics, 48(2), 175–187. CrossRef
Trice, H. M., & Beyer, J. M. (1993). The cultures of work organizations. Englewood Cliffs: Prentice-Hall.
Werbach, A. (2009). Strategy for sustainability: A business manifesto. Boston: Harvard Business Press.
Yadav, M. S. (2010). The decline of conceptual articles and implications for knowledge development. Journal of Marketing, 74(1), 1–19. CrossRef
- Market-oriented sustainability: a conceptual framework and propositions
Victoria L. Crittenden
William F. Crittenden
Linda K. Ferrell
O. C. Ferrell
Christopher C. Pinney
- Springer US
Entwicklung einer Supply-Strategie bei der Atotech Deutschland GmbH am Standort Feucht