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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Marketing Business Services to Developing Countries: An Examination of Environmental Challenges to Service Exports
verfasst von : S. Altan Erdem
Erschienen in: Proceedings of the 1993 World Marketing Congress
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Business services have been the fastest-growing U.S. exports during the 1970s and 1980s (Cundiff and Hilger 1988). They include numerous professional services such as banking, research, consulting, advertising, engineering, information and maintenance work. The majority of these services are provided by specialized personnel with unique skills. Since there is a good demand for managerial talent and expertise in developing countries (Kolde 1982), these countries become rather attractive markets for various multinational service companies. Unfortunately, some of the characteristics of developing countries create serious challenges for these organizations when it comes to exporting their services.