Anzeige
Erschienen in:
2015 | OriginalPaper | Buchkapitel
Marketing – from needs to wants
verfasst von : Olivier Kayser, Valeria Budinich
Erschienen in: Scaling up Business Solutions to Social Problems
Verlag: Palgrave Macmillan UK
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
The chapters of the first part of this book have shown that a number of affordable products exist that can improve the lives of the families living at the BoP. While existing products can and need to be improved, they are already “good and affordable enough”: improved cookstoves could limit the toxic fumes that still kill four million people per year.143 Similarly, costing between $20 and $40, water purifiers could prevent the deaths of 3.4 million people per year as a result of waterborne diseases.144 Yet too many BoP families still do not buy these products.