Ausgabe 1/2002
Inhalt (5 Artikel)
Defaults, Framing and Privacy: Why Opting In-Opting Out1
Eric J. Johnson, Steven Bellman, Gerald L. Lohse
Market Segment Derivation and Profiling Via a Finite Mixture Model Framework
Michel Wedel, Wayne S. Desarbo
Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes
Yih Hwai Lee, Cheng Yuen Han
Range and Number-of-Levels Effects in Derived and Stated Measures of Attribute Importance
Peeter W.J. Verlegh, Hendrik N.J. Schifferstein, Dick R. Wittink
Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models
CSILLA HORVÁTH, PETER S.H. LEEFLANG, PIETER W. OTTER