Ausgabe 1/2011
Inhalt (6 Artikel)
Deriving joint space positioning maps from consumer preference ratings
Wayne S. DeSarbo, Joonwook Park, Vithala R. Rao
To seek variety or uniformity: The role of culture in consumers’ choice in a group setting
Song Oh Yoon, Kwanho Suk, Seon Min Lee, Eun Young Park
Open Access
Advertising competition and industry channel structure
Chih-Jen Wang, Ying-Ju Chen, Chi-Cheng Wu