Ausgabe 1/2014
Inhalt (8 Artikel)
The same old song: The power of familiarity in music choice
Morgan K. Ward, Joseph K. Goodman, Julie R. Irwin
The role of position, type, and combination of sound symbolism imbeds in brand names
Richard R. Klink, Lan Wu
There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations
Laura Marie Schons, Mario Rese, Jan Wieseke, Wiebke Rasmussen, Daniel Weber, Wolf-Christian Strotmann
The impact of retail out-of-stock options on preferences: The role of consumers’ desire for assimilation versus differentiation
Hsuan-Hsuan Ku, Chien-Chih Kuo, Wei-Luen Fang, Ya-Wen Yu
Targeting Miss Daisy: Using age and gender to target unethical sales tactics
Kelly O. Cowart, Peter Darke
Are maximizers blind to the future? When today’s best does not make for a better tomorrow
Ali Besharat, Daniel M. Ladik, François A. Carrillat
Dominant retailers’ incentives for product quality in asymmetric distribution channels
Anthony Dukes, Tansev Geylani, Yunchuan Liu