Ausgabe 1/2017
Inhalt (13 Artikel)
Brand love: development and validation of a practical scale
Richard P. Bagozzi, Rajeev Batra, Aaron Ahuvia
The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products
Pierrick Gomez, Carolina O. C. Werle, Olivier Corneille
Is what you choose what you want?—outlier detection in choice-based conjoint analysis
Yu-Cheng Ku, Tsun-Feng Chiang, Sheng-Mao Chang
A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry
M. Billur Akdeniz, Roger J. Calantone
The influence of positive affect on consideration set formation in memory-based choice
Michael J. Barone, Alexander Fedorikhin, David E. Hansen
Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction
Aaron M. Garvey, Simon J. Blanchard, Karen Page Winterich
How often should a firm modify its products? A Bayesian analysis of automobile modification cycles
Goksel Yalcinkaya, Tevfik Aktekin, Sengun Yeniyurt, Setiadi Umar
Distortion of price discount perceptions through the left-digit effect
Chien-Huang Lin, Jyh-Wen Wang
What really matters in attraction effect research: when choices have economic consequences
Marcel Lichters, Paul Bengart, Marko Sarstedt, Bodo Vogt
“No sale” items in auctions: do they really matter?
Bruce L. Alford, Otis W. Gilley, Charles M. Wood, Obinna Obilo
Erratum
Erratum to: Distortion of price discount perceptions through the left-digit effect
Chien-Huang Lin, Jyh-Wen Wang