Ausgabe 1/2018
Inhalt (10 Artikel)
PLease do not answer if you are reading this: respondent attention in online panels
Leonard J. Paas, Meike Morren
Visual attention, buying impulsiveness, and consumer behavior
Hayk Khachatryan, Alicia Rihn, Bridget Behe, Charles Hall, Ben Campbell, Jennifer Dennis, Chengyan Yue
Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner, Justin Cohen
Place the good after the bad: effects of emotional shifts on consumer memory
Gianluigi Guido, Marco Pichierri, Giovanni Pino
What else can your payment card do? Multifunctionality of payment modes can reduce payment transparency
Rufina Gafeeva, Erik Hoelzl, Holger Roschk
When the purpose lies within: Maximizers and satisfaction with autotelic choices
Michail D. Kokkoris
Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions
Tereza Dean, David A. Griffith, Roger J. Calantone
Risking the self: the impact of self-esteem on negative word-of-mouth behavior
Matthew Philp, Martin A. Pyle, Laurence Ashworth