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Zeitschrift

Marketing Letters

Marketing Letters 1/2019

Ausgabe 1/2019

Inhaltsverzeichnis ( 9 Artikel )

14.03.2019 | Ausgabe 1/2019

Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking

Seo Young Kim, Bernd H. Schmitt, Nadia M. Thalmann

19.03.2019 | Ausgabe 1/2019 Open Access

A wearable sales assistant: capturing dynamic nonverbal communication behaviors using sensor technology

Sandra Pauser, Udo Wagner

15.02.2019 | Ausgabe 1/2019

Consuming together (versus separately) makes the heart grow fonder

Ximena Garcia-Rada, Lalin Anik, Dan Ariely

08.03.2019 | Ausgabe 1/2019

Spending as protection: the need for safety increases preference for luxury products

Han Ma, Hannah K. Bradshaw, Narayan Janakiraman, Sarah E. Hill

13.03.2019 | Ausgabe 1/2019

Brand loyalty evolution and the impact of category characteristics

Gauthier Casteran, Polymeros Chrysochou, Lars Meyer-Waarden

23.02.2019 | Ausgabe 1/2019

Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising

Tae Hyun Baek, Sukki Yoon, Seeun Kim, Yeonshin Kim

17.01.2019 | Ausgabe 1/2019

Roles of a preselling strategy under asymmetric information

Xi Wang, Xu Guan, Zelong Yi

26.02.2019 | Ausgabe 1/2019

Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption

Ricardo Montoya, Constanza Flores

07.02.2019 | Correction | Ausgabe 1/2019

Correction to: The message in the box: how exposure to money affects charitable giving

Ahmet Ekici, Aminreza Shiri, Carter A. Mandrik

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