Ausgabe 1/2019
Inhalt (9 Artikel)
Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking
Seo Young Kim, Bernd H. Schmitt, Nadia M. Thalmann
A wearable sales assistant: capturing dynamic nonverbal communication behaviors using sensor technology
Sandra Pauser, Udo Wagner
Consuming together (versus separately) makes the heart grow fonder
Ximena Garcia-Rada, Lalin Anik, Dan Ariely
Spending as protection: the need for safety increases preference for luxury products
Han Ma, Hannah K. Bradshaw, Narayan Janakiraman, Sarah E. Hill
Brand loyalty evolution and the impact of category characteristics
Gauthier Casteran, Polymeros Chrysochou, Lars Meyer-Waarden
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Tae Hyun Baek, Sukki Yoon, Seeun Kim, Yeonshin Kim
Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption
Ricardo Montoya, Constanza Flores
Correction to: The message in the box: how exposure to money affects charitable giving
Ahmet Ekici, Aminreza Shiri, Carter A. Mandrik