Ausgabe 1/2020 Idea Corner
Inhalt (12 Artikel)
The cannabis industry: a natural laboratory for marketing strategy research
Mitchell C. Olsen, Keith Marion Smith
Drug influences on consumer judgments: emerging insights and research opportunities from the intersection of pharmacology and psychology
Geoffrey R. O. Durso, Kelly L. Haws, Baldwin M. Way
Using technology to bring online convenience to offline shopping
- Open Access
- Idea Corner
Marnik G. Dekimpe, Inge Geyskens, Katrijn Gielens
Why do consumers think it is fair to pay more when buying from producers versus retailers?
Gabriel E. Gonzales, Lisa E. Bolton, Margaret G. Meloy
“See your doctor”: the impact of direct-to-consumer advertising on patients with different affliction levels
Qiang Liu, Hongju Liu, Manohar Kalwani
Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising
Marius Johnen, Oliver Schnittka
Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness
Jiamin Yin, Yansu Wang, Jun Pang, Kanliang Wang
Can negative buzz increase awareness and purchase intent?
Jung Ah Han, Elea McDonnell Feit, Shuba Srinivasan
Celebrity influence on word of mouth: the interplay of power states and power expectations
Veronica L. Thomas, Kendra Fowler, Christina Saenger
