Ausgabe 2/2013
Inhalt (8 Artikel)
RETRACTED ARTICLE: Why money meanings matter in decisions to donate time and money
Promothesh Chatterjee, Randall L. Rose, Jayati Sinha
Is money really the root of all evil? The impact of priming money on consumer choice
Luqiong Tong, Yuhuang Zheng, Ping Zhao
When a celebrity endorser is disgraced: A twenty-five-year event study
Sherry Bartz, Alexander Molchanov, Philip A. Stork
Celebrity endorsers' performance on the “ground” and on the “floor”
Juan Luis Nicolau, María Jesús Santa-María
Search engine advertisements: The impact of advertising statements on click-through and conversion rates
Hans Haans, Néomie Raassens, Roel van Hout
To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace
Lauren I. Labrecque, George R. Milne
Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products
Vladimir Melnyk, Erica van Herpen, Arnout R. H. Fischer, Hans C. M. van Trijp