Skip to main content
main-content

Zeitschrift

Marketing Letters

Marketing Letters 2/2019

Ausgabe 2/2019

Inhaltsverzeichnis ( 8 Artikel )

28.04.2019 | Ausgabe 2/2019

Research productivity of faculty at 30 leading marketing departments

Stijn M. J. van Osselaer, Sarah Lim

12.05.2019 | Ausgabe 2/2019

The Pareto rule in marketing revisited: is it 80/20 or 70/20?

Daniel M. McCarthy, Russell S. Winer

11.04.2019 | Ausgabe 2/2019

Shipping fee schedules and return behavior

Anke Lepthien, Michel Clement

12.04.2019 | Ausgabe 2/2019 Open Access

Matte matters: when matte packaging increases perceptions of food naturalness

Eva Marckhgott, Bernadette Kamleitner

13.04.2019 | Ausgabe 2/2019

Sniping in soft-close online auctions: empirical evidence from overstock

Wen Cao, Qinyang Sha, Zhiyong Yao, Dingwei Gu, Xiang Shao

15.05.2019 | Ausgabe 2/2019

The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change

Bruce E. Pfeiffer, Hélène Deval, David H. Silvera, Maria L. Cronley, Frank R. Kardes

25.05.2019 | Ausgabe 2/2019

The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions

Kunter Gunasti, Timucin Ozcan

19.06.2019 | Correction | Ausgabe 2/2019 Open Access

Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory

Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner, Justin Cohen

Aktuelle Ausgaben