Ausgabe 3/2001
Inhalt (6 Artikel)
Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth
Jacob Goldenberg, Barak Libai, Eitan Muller
Coveted or Overlooked? The Psychology of Bidding for Comparable Listings in Digital Auctions
Utpal M. Dholakia, Kerry Soltysinski
The Advantage of Hybrid Split Ads Over Uninterrupted Ads and How to Augment it
Michelle L. Roehm, Harper A. Roehm Jr
On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths
Joel Huber, Kenneth Train