Ausgabe 3/2002
Inhalt (13 Artikel)
Hybrid Choice Models: Progress and Challenges
Moshe Ben-Akiva, Daniel Mcfadden, Kenneth Train, Joan Walker, Chandra Bhat, Michel Bierlaire, Denis Bolduc, Axel Boersch-Supan, David Brownstone, David S. Bunch, Andrew Daly, Andre De Palma, Dinesh Gopinath, Anders Karlstrom, Marcela A. Munizaga
Dissecting the Random Component of Utility
Jordan Louviere, Deborah Street, Richard Carson, Andrew Ainslie, J. R. Deshazo, Trudy Cameron, David Hensher, Robert Kohn, Tony Marley
Context Dependence and Aggregation in Disaggregate Choice Analysis
Joffre Swait, Wiktor Adamowicz, Michael Hanemann, Adele Diederich, Jon Krosnick, David Layton, William Provencher, David Schkade, Roger Tourangeau
Structural Applications of the Discrete Choice Model
Jean-PIerre DubÉ (CHAIR), Pradeep Chintagunta, Amil Petrin, Bart Bronnenberg, Ron Goettler, P. B. Seetharaman, K. Sudhir, Raphael Thomadsen, Ying Zhao
Inferring Market Structure from Customer Response to Competing and Complementary Products
Terry Elrod, Gary J. Russell, Allan D. Shocker, Rick L. Andrews, Lynd Bacon, Barry L. Bayus, J. Douglas Carroll, Richard M. Johnson, Wagner A. Kamakura, Peter Lenk, Josef A. Mazanec, Vithala R. Rao, Venkatesh Shankar
Market Segmentation Research: Beyond Within and Across Group Differences
Greg Allenby, Geraldine Fennell, Albert Bemmaor, Vijay Bhargava, Francois Christen, Jackie Dawley, Peter Dickson, Yancy Edwards, Mark Garratt, Jim Ginter, Alan Sawyer, Rick Staelin, Sha Yang
Choice and the Internet: From Clickstream to Research Stream
Randolph E. Bucklin, James M. Lattin, Asim Ansari, Sunil Gupta, David Bell, Eloise Coupey, John D. C. Little, Carl Mela, Alan Montgomery, Joel Steckel
High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations
Howard Kunreuther, Robert Meyer, Richard Zeckhauser, Paul Slovic, Barry Schwartz, Christian Schade, Mary Frances Luce, Steven Lippman, David Krantz, Barbara Kahn, Robin Hogarth
Non-Conscious Influences on Consumer Choice
Gavan J. Fitzsimons, J. Wesley Hutchinson, Patti Williams, Joseph W. Alba, Tanya L. Chartrand, Joel Huber, Frank R. Kardes, Geeta Menon, Priya Raghubir, J. Edward Russo, Baba Shiv, Nader T. Tavassoli
Auctions: Research Opportunities in Marketing
Dipankar Chakravarti, Eric Greenleaf, Atanu Sinha, Amar Cheema, James C. Cox, Daniel Friedman, Teck H. Ho, R. Mark Isaac, Andrew A. Mitchell, Amnon Rapoport, Michael H. Rothkopf, Joydeep Srivastava, Rami Zwick
Consumer Control and Empowerment: A Primer
Luc Wathieu, Lyle Brenner, Ziv Carmon, Amitava Chattopadhyay, Klaus Wertenbroch, Aimee Drolet, John Gourville, A. V. Muthukrishnan, Nathan Novemsky, Rebecca K. Ratner, George Wu