Ausgabe 3/2016
Inhalt (16 Artikel)
The unrealized value of incentivized eWOM recommendations
John Kim, Gillian Naylor, Eugene Sivadas, Vijayan Sugumaran
The effects of behavioral, cognitive, and decisional control in co-production service experiences
Carol L. Esmark, Stephanie M. Noble, John E. Bell, David A. Griffith
A method for evaluating and selecting field experiment locations
David Trafimow, James M. Leonhardt, Mihai Niculescu, Collin Payne
Open Access
Indicators of opinion leadership in customer networks: self-reports and degree centrality
Hans Risselada, Peter C. Verhoef, Tammo H. A. Bijmolt
Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies
Yann Verhellen, Nathalie Dens, Patrick De Pelsmacker
The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments
Brett A. S. Martin, Carolyn A. Strong
When a picture’s worth a thousand words: The effects of visual construal priming on information acquisition and choice
Gian Luca Marzocchi, Gabriele Pizzi, Daniele Scarpi
The effect of attribute-based and alternative-based processing on consumer choice in context
Jung Min Jang, Song Oh Yoon
The effect of disfluency on consumer perceptions of information security
Yong-Wan Park, Paul M. Herr, Byung Cho Kim
Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model
Joseph Pancras, Xia Wang, Dipak K. Dey
From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness
Sommer Kapitan, David H. Silvera
How the burdens of ownership promote consumer usage of access-based services
Tobias Schaefers, Stephanie J. Lawson, Monika Kukar-Kinney
Assessing sales contest effectiveness: the role of salesperson and sales district characteristics
Srinath Gopalakrishna, Jason Garrett, Murali K. Mantrala, Shrihari Sridhar
Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms
Bert Weijters, Frank Goedertier