Ausgabe 4/2004
Inhalt (5 Artikel)
Modeling Marketing Dynamics by Time Series Econometrics
Koen Pauwels, Imran Currim, Marnik G. Dekimpe, Dominique M. Hanssens, Natalie Mizik, Eric Ghysels, Prasad Naik
The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster
Denise E. DeLorme, George M. Zinkhan, Scott C. Hagen
How Consumers’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior
Michal Herzenstein, Sanjog Misra, Steven S. Posavac
Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning
Harper A. Roehm Jr., Michelle L. Roehm