Ausgabe 4/2013
Inhalt (8 Artikel)
Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
Abbie Griffin, Brett W. Josephson, Gary Lilien, Fred Wiersema, Barry Bayus, Rajesh Chandy, Ely Dahan, Steve Gaskin, Ajay Kohli, Christopher Miller, Ralph Oliva, Jelena Spanjol
Toward understanding passive opportunism in dedicated channel relationships
Jody L. Crosno, Chris Manolis, Robert Dahlstrom
More than just a utensil: The influence of drinking straw size on perceived consumption
Hung-Ming Lin, Hui-Yi Lo, Yu-Sung Liao
Experience, socialization and customer retention: Lessons from the dance floor
Gianna Giudicati, Massimo Riccaboni, Anna Romiti