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Zeitschrift

Marketing Letters

Marketing Letters 4/2020

Ausgabe 4/2020

Special Issue for the 11th Triennial Invitational Choice Symposium

Inhaltsverzeichnis ( 13 Artikel )

12.11.2020 | Ausgabe 4/2020

Editorial: Relaunching Marketing Letters

Eric T. Bradlow, Peter N. Golder, Joel Huber, Sandy Jap, Aparna A. Labroo, Donald R. Lehmann, John Lynch, Natalie Mizik, Russell S. Winer

02.10.2020 | Ausgabe 4/2020

The disruptive potential of drones

Stefanie Beninger, Karen Robson

29.10.2020 | Ausgabe 4/2020

Introduction to the Special Issue for the 11th Triennial Invitational Choice Symposium

Simon J. Blanchard, Debora V. Thompson

05.09.2020 | Ausgabe 4/2020

Platform data strategy

Hemant K. Bhargava, Olivier Rubel, Elizabeth J. Altman, Ramnik Arora, Jörn Boehnke, Kaitlin Daniels, Timothy Derdenger, Bryan Kirschner, Darin LaFramboise, Pantelis Loupos, Geoffrey Parker, Adithya Pattabhiramaiah

17.08.2020 | Ausgabe 4/2020 Open Access

Consumer decisions with artificially intelligent voice assistants

Benedict G. C. Dellaert, Suzanne B. Shu, Theo A. Arentze, Tom Baker, Kristin Diehl, Bas Donkers, Nathanael J. Fast, Gerald Häubl, Heidi Johnson, Uma R. Karmarkar, Harmen Oppewal, Bernd H. Schmitt, Juliana Schroeder, Stephen A. Spiller, Mary Steffel

02.10.2020 | Ausgabe 4/2020

Choices in networks: a research framework

Fred Feinberg, Elizabeth Bruch, Michael Braun, Brett Hemenway Falk, Nina Fefferman, Elea McDonnell Feit, John Helveston, Daniel Larremore, Blakeley B. McShane, Alice Patania, Mario L. Small

16.07.2020 | Ausgabe 4/2020

How can machine learning aid behavioral marketing research?

Linda Hagen, Kosuke Uetake, Nathan Yang, Bryan Bollinger, Allison J. B. Chaney, Daria Dzyabura, Jordan Etkin, Avi Goldfarb, Liu Liu, K. Sudhir, Yanwen Wang, James R. Wright, Ying Zhu

27.06.2020 | Ausgabe 4/2020

Fundraising design: key issues, unifying framework, and open puzzles

Ernan Haruvy, Peter Popkowski Leszczyc, Greg Allenby, Russell Belk, Catherine Eckel, Robert Fisher, Sherry Xin Li, John A. List, Yu Ma, Yu Wang

06.06.2020 | Ausgabe 4/2020

Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making

Milica Mormann, Tom Griffiths, Chris Janiszewski, J. Edward Russo, Anocha Aribarg, Nathaniel J. S. Ashby, Rajesh Bagchi, Sudeep Bhatia, Aleksandra Kovacheva, Martin Meissner, Kellen J. Mrkva

27.08.2020 | Ausgabe 4/2020

Soul and machine (learning)

Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, Hema Yoganarasimhan

02.06.2020 | Ausgabe 4/2020 Open Access

Refocusing loyalty programs in the era of big data: a societal lens paradigm

Valeria Stourm, Scott A. Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P. K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan

30.06.2020 | Ausgabe 4/2020

Mobility as a service (MaaS): the importance of transportation psychology

Geoff Tomaino, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Chen, Wai Yan Leong, Shanjun Li, Nan Yang, Jinhua Zhao

08.06.2020 | Ausgabe 4/2020

Autonomy in consumer choice

Klaus Wertenbroch, Rom Y. Schrift, Joseph W. Alba, Alixandra Barasch, Amit Bhattacharjee, Markus Giesler, Joshua Knobe, Donald R. Lehmann, Sandra Matz, Gideon Nave, Jeffrey R. Parker, Stefano Puntoni, Yanmei Zheng, Yonat Zwebner

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