2015 | OriginalPaper | Buchkapitel
Marketing Objectives and Strategies in the Process of Foreign Direct Investment in Central and Eastern European Countries
verfasst von : Marin A. Marinov, Svetla T. Marinova
Erschienen in: Global Perspectives in Marketing for the 21st Century
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Foreign direct investment (FDI) inflows are of crucial importance for the process of reintegration of Central and Eastern Europe (CEE) in the global marketplace. This paper explores the marketing objectives of foreign investors in CEE. The way in which their strategic priorities have been realized is discussed. Recommendations for foreign investors’ behavior in the CEE context are presented at the end of the article.