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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Marketing of Economic Development Programs – Expectations and Handling New Offerings
verfasst von : Timothy Wilson
Erschienen in: Proceedings of the 1993 World Marketing Congress
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Development centers in a position of marketing new programs to potential users may find themselves confronted with the issue of needing to know what constitutes a reasonable response to efforts as well as how initial introduction might be best handled. Concepts relating to expectations are covered from both the source (supplier) and the receiver (user) sides. A case study is reported that apparently illustrates aspects of general expectations. Previous association with the center and on-site meetings at the prospect clients’ companies appeared to be positive elements in the successful marketing of the case study program.