There are many misconceptions within the community at large, not just within the property profession, as to the nature and scope of the discipline of marketing. This chapter sets out to introduce the fundamental nature of the marketing discipline as being central to the well being and continued existence of an enterprise. It then considers some of the basic concepts within the discipline and relates them to practice with the property profession.
Weitere Kapitel dieses Buchs durch Wischen aufrufen
- Marketing Principles
ARICS, MBCS, ACIS Owen A. Bevan
- Macmillan Education UK