Anzeige
Erschienen in:
2015 | OriginalPaper | Buchkapitel
Marketing Research for City Administration A Tool for Strategy Decisions
verfasst von : Rebecca M. J. Yates, Timothy J. Flanagan, John B. Cordrey
Erschienen in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Local governments are subscribing to marketing concepts and the value of marketing research at an increasing rate. Survey research is one popular way of learning about specific groups under the jurisdiction of a local government and how to market to these groups. An example is a survey of scientists and engineers conducted in Dayton, Ohio. The results of this survey provide a foundation for decisions on marketing the city to high technology firms and those firms’ employees.