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Erschienen in:
2017 | OriginalPaper | Buchkapitel
13. Marketing Your IoT Initiatives
verfasst von : Sudhi R. Sinha, Youngchoon Park
Erschienen in: Building an Effective IoT Ecosystem for Your Business
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Abstract
Businesses and customers view the benefits of IoT differently. Everybody has a bit unique perspective on this. It is critical that you market your IoT efforts effectively to your internal stakeholders and your customers. This is important because you need to educate stakeholders about the inherent change management issues in how you transact business in the IoT context. You also want to demonstrate your thought leadership and technical stewardship in bringing new value to everybody internally and externally. Like any other marketing effort, you need to exploit multiple channels of marketing and also embed marketing efforts in your products and services. In this chapter, we will introduce you a framework of driving thought leadership through a product-patent-publicity framework and expose you to some of the best practices in the field.