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Market economy has become today the predominant economic system in the world. One of the tasks of the book is to define analytically the essential features of a market economy. The other purpose is to investigate the very working of a market economy which rests on firms defined as organizations and markets seen as institutions. It also supposes a renewed conception of cooperation and competition. The book will permit the reader to acquire a fresh view on market economies, stressing simultaneously their unity and diversity. It will also interest specialists of microeconomics as well as industrial organization, economics of technology and institutional economcis.

Inhaltsverzeichnis

Frontmatter

Introduction

Introduction

Abstract
What is a market economy ? How does it work ? These two fundamental questions respectively provide the subjects of this book. They obviously encapsulate the essential parts of economics. Economics is indeed fundamentally concerned firstly with the definition, the representation, explicit or implicit, of a market economy, and secondly with the understanding of how this market economy “can bring order to a decentralized world of many agents” (Hahn, 1992). Thus, raising these two ambitious questions and more, pretending to bring answers in one single book may appear to be a disproportionate challenge. And certainly it is. We shall however explain later why implementing such a seemingly unfeasible project. Nevertheless make the experience and try to ask a student, a researcher or a professor, the question: “What is a market economy ?”, and wait for a precise and clear answer. We did it. Very interesting…
R. Arena, C. Longhi

Markets and Organization

Frontmatter

Consumer Sovereignty

Abstract
Soon after the end of World War II and for more than two decades, Western Developed Countries experienced a long phase of prosperity with high growth rates, low unemployment levels, many new products and innovative production processes. This golden-age was particularly spectacular in consumers’ activities. While the most prominent feature of the boom was the exponential increase of quantities and qualities, the demonstrative aspects of Mass-Consumption Society suggested that the leading part in society was no longer played by productive and financial sectors but by households (as a whole and as single units). At this time the notion of “consumer sovereignty” was one of the most adequate to capture the presumed influence of consumers’ decisions on other economic activities. Consumers’ leadership was not only celebrated in books and magazines, but referred to in the defence of Marketing usefulness as a new applied science adapted to the changing society.
Dominique Torre

“Free” Enterprise

Abstract
In market economies co-ordination is carried out by market forces. In this context the entrepreneur is looked by standard economic theory as the coordinator of production: with the task of promoting the best combination of productive resources, once given the technology and the prices of the resources themselves. A closer look at the problem of co-ordination of economic activity suggests to consider the so called “free enterprise” as an organization whose task is to make innovative processes viable rather than to allocate given resources in view of efficiency. In this perspective firms and markets may appear as substitutes, but they are instead complementary devices for the co-ordination of economic activity over time.
Mario Amendola, Jean-Luc Gaffard

Free Market

Abstract
What is freedom? Freedom is indeed a complex idea and a complex reality: it is difficult to define it as it is difficult to achieve it. What is a market? Market is also a complex idea and a complex reality. For sure, it is difficult to define it. It may take long to achieve it.
Bruna Ingrao

Free Competition

Abstract
Free competition is certainly unanimously held as the main and obvious characteristic of market economies, in the sense that such an expression as a “competitive market economy” can be considered as a pleonasm. Competition, in the everyday sense of the term, conveys the idea of pluralism, rivalry of men, firms, or nations, of a race which ends with winners and losers. At the same time, it is an active process which establishes these “dynamic properties of capitalism… that constitutes the basis of our confidence in its superiority to other forms of economic organization” (Stiglitz, 1986). These ideas, common sense of the ordinary layman, are not common sense economics, supposed to theorize free competition; as stressed again and again, economic theory generally defines competition in just the opposite sense. As precisely stated at length by Friedman (1962), “competition has two very different meanings. In the ordinary discourse, competition means personal rivalry, with one individual seeking to outdo his known competitor. In the economic world, competition means almost the opposite. There is no personal rivalry in the competitive market place. There is no personal higgling. The wheat farmer in a free market does not feel himself in personal rivalry with, or threatened by, his neighbor, who is, in fact, his competitor. The essence of a competitive market is its impersonal character. No one participant can determine the terms on which other participants shall have access to goods or jobs.
Christian Longhi, Alain Raybaut

The Invisible Hand

Abstract
The “invisible hand” has surely been the most evocative, enduring and powerful metaphor in the history of economic thought. The essence of the idea underlying the metaphor is that, in the pursuit of self interest, individuals are led by an invisible hand to promote the welfare of society.
Martin Currie

Laissez Faire

Abstract
Any system made of non trivially moving and interacting elements -and no economist would deny that such features belong to any economic system- is in need of various forms and mechanisms of regulation, in order to survive and to perform its tasks. Such regulatory factors may be either external to the system, or embodied in its architecture1, or both. The regulation may be loose, such as to allow the survival of the systems or their satisfactory performance2 under average circumstances, or optimal. Different schools of thought differ in their way of regarding the needs or the options for regulation, basically as a corollary of their vision about the functioning of the system.
Sergio Bruno

Markets and Organization

Frontmatter

Information Institution and Evolution

New Institutional and New Keynesian Economics

Abstract
Since the beginning of the seventies (e.g. Akerlof 1970, Williamson 1971), economic theory has been passing through a phase of deep evolution, characterised inter alia by an emphasis on market failures and by a search for sounder microfoundations for macroeconomics. Of particular significance have been the fundamental challenges to traditional general equilibrium theory emanating from “new institutional economics” and from “new Keynesian economics”. The purpose of this chapter is to describe and evaluate key elements of these two approaches.
Martin Currie, Marcello Messori

Evolutionary Theories

Abstract
In this chapter, we shall present the basic ideas and methodologies of a set of contemporary contributions which we shall group under the general heading of “evolutionary economics” (a more precise definition of what we mean will be given shortly). We shall illustrate some achievements — especially with regards to the analysis of technological change and economic dynamics —, discuss some unresolved issues, and flag a few promising topics of research.
Giovanni Dosi, Richard R. Nelson

Firms as Organizations

Theories of the Firm

Abstract
Recent works on the theory of the firm have demonstrated how difficult it is to fully grasp and qualify this subject (L. Putterman, 1986; G.C. Archibald, 1987; B.R. Holsmtrom-J. Tirole, 1989). It is presented as a juxtaposition of different subjects since “obviously, no single model or theory will capture all elements of the puzzle” (B.R. Holmstrom — J. Tirole, 1989, p. 65). The suggested subjects are supposed to integrate the empirical aspects lacking in the abstract notion of the firm necessary to the coherence of the theory of value. Among the privileged subjects, emphasis is generally placed on the recent evolution of the theory of the firm towards the organizational nature of the phenomenon. The latter exhibits two main dimensions: the internal organization of the firm and the relationship of the firm with the market. The need to describe the nature and the boundaries of the firm is thus underlined by B.R. Holmstrom and J. Tirole (1989, pp. 65–66): “One needs to explain both why firms exist as well as why all transactions are not organized within a single firm”.
Jackie Krafft, Jacques-Laurent Ravix

Property and Control

Abstract
Whereas the standard micro-economic analysis of the theory of general equilibrium and the theories of partial equilibrium consider that all agents can be treated the same way and that firms are empty boxes, the theory of organization develops the idea that the participants to a productive organization are bound by hierarchy and control relations where information is not always symmetrical among agents.
Ludovic Ragni

Organizational Competencies and the Boundaries of the Firm

Abstract
The boundaries of the firm have two fundamental dimensions. A first one concerns the scope and limits of expansion of firms within the industry (or industries) where they operate. An explanation of the boundaries, in this sense, overlaps with the explanation of so-called ‘market structures’. Why is production in some industries highly concentrated and much less so in others? What makes the difference between, say, aerospace, pharmaceutical or mainframe computers, on the one hand, and garments or shoemaking, on the other? Leaving aside regulatory measures, such as antitrust legislations, what prevents industrial production from being monopolized within a single firm? Along this dimension the boundaries of the firm over time are set by the “forces generating and limiting concentration” in the evolution of each industry (Nelson and Winter (1982); see also Dosi et al. (1993)).
Giovanni Dosi, David J. Teece

Innovative Behaviour

Abstract
Profit seeking has been recognized for a long time now as one of the main engine of modern industrial economies. It is beyond the capitalist logic that shall partly explain both the sustained increase of aggregate output per head and the tremendous transformation of our societies, from an agricultural-based economy to a complex industrial economy.
Stéphane Ngo Maï, Michel Quéré

Financing the Firm

Abstract
The financial policy of corporate firms has been generally depicted in the economic literature in terms of “puzzles”: “capital structure puzzle”, “debt- existence puzzle”, “dividend puzzle”… These puzzles are the result of the old divorce or evident contradictions existing between economic theory and economic facts when considering corporate finance. The first, in its general equilibrium orthodox version, concludes to the irrelevance of the capital structure of the firms; the second shows the interest of the firms in finance when designing their strategy, and, the close influence of differences and shifts in financial structure on their performances. In fact, as stated by Stiglitz (1969), the decisions of the firm can be divided into four groups:
  • How should the firm finance its investment?
  • How should the firm distribute its revenue?
  • How much should the firm invest?
  • Which projects should the firm undertake (or what techniques of production should the firm employ?).
Christian Longhi

Markets as Institutions

Auction Markets

Abstract
According to the “Oxford Concise Dictionary”, an auction market is a “public sale in which goods are sold to the highest bidder”. In this ordinary meaning, it is seen as a “public auction sale”. More generally, however, “auction markets” represent a specific method of exchange organization. An auction market is different from a market where the prices are posted and where a seller (buyer) enjoying some monopoly position faces buyers (sellers) placed in a more competitive situation. The posted price system simply offers an alternative: to accept or to turn down the exchange conditions, among them, the price. An auction market is also different from a market where prices are “negotiated”. On a negociated market, two partners discuss with each other and eventually agree on a price. The discussion and the price remain a private information between them. Each discussion is a unique event and can end up in its own result. However, on the basis of this definition, it is possible to point to a number of characteristic features of “auction markets”.
Jean-Pierre Daloz

Product Markets

Abstract
One of the main features of modern industrial economies is to create wealth through industrial processes. This large scale production of goods has been allowed by the creation of always ameliorated technologies together with always ameliorated human competencies. Since A. Smith (1776) economists synthesize this process in restating the smithian principle: “It is the great multiplication of the productions of all the différents arts, in consequence of the division of labour, which occasions, in a well-governed society, that universal opulence which extends itself to the lowest ranks of the people”.
Stéphane Ngo Maï, Frank Sosthé

Service Markets

Abstract
Market concepts and mechanisms are, systematically, supposed to apply equally to service activities, at least of course to market services (1). Most economists consider that services are “products” the same way goods are, and that their prices are the result of the confrontation of demand and supply (or the simultaneous solution of demand and supply functions with specific characterics, e.g. in terms of income and price elasticities). Markets are determining prices (which equilibrate quantities demanded and supplied), and are, at the same time, producing information as concerns the state of the market, in terms of relative abundance or scarcity, i.e. as concerns the degree of adaptation of demand and supply. In order to be efficient, markets must be transparent, perfect or contestable,.. but even so, the cases in which market failures are likely to occur are well known.
Jacques De Bandt

Credit Markets

Abstract
If no one tries to deny the importance of financial institutions in the realization of investment projects, it has been hard to reach a consensus on the means to collect the funds necessary to create a productive activity. And, has it really been reached? In fact, isn’t it somewhat striking to notice that whereas financing by saving is unanimously qualified as good and beneficial to society, serious doubts are raised about the validity of loans granted by financial institutions.
Nadine Levratto

Financial Markets

Abstract
Economists are fascinated by financial markets. The way they work creates numerous legends in economics theory. As a matter of fact, many writers have been inspired by the way they work to create theories on competition, to illustrate the question of information transmission, and to transform them into places where anticipations are expressed… This attraction is increased by periodical optimistic or pessimistic crises that are expressed by a remarkable volatility and instability when compared to other markets (White, 1990). Beyond the spectacular aspect of stock prices increases and decreases, the essential questions raised by economists are to determine:
i)
if stock price variations come before the industries anticipations;
 
ii)
if speculation is separated from productive facts;
 
iii)
if financial markets play an important part in determining crisis …
 
Gérard Mondello

Labour Market(s)

Abstract
The specification of any market must define the agents, their rules of behaviour and interaction, leading to the allocation of the particular commodity defining the market itself. The outcome of the process establishes the quantities exchanged of the commodity and the price at which this exchange takes place.
Paolo Piacentini

International Markets

Abstract
The economic analysis of international trade in most textbooks takes the functioning of international markets for granted. The questions that excite attention are about the patterns of trade produced by those markets, and about government restrictions on the operation of those markets.
Diane Elson

Competition and Cooperation

Product Differentiation

Abstract
For any citizen of an industrialized capitalist country product differentiation is simply a fact of life. We generally take for granted that there are several, sometimes many, different variants of the same product. This has not always been the case and, even now, the extent of it varies greatly across different societies, being in general lower in developing countries, or having been more limited in the previously socialist countries of Eastern Europe. However, in most countries and for most people, product differentiation started developing only after the industrial revolution and, more likely, towards the end of the XlXth century. The phenomenon of product differentiation refers essentially to the different brands/variants of the same product. We would consider as examples of product differentiation the different types of breakfast cereals, of car models, of detergents, etc. Also manufacturing firms tend in many cases to achieve some kind of “uniqueness” for their products. Thus Coca-Cola can claim to be somewhat different from any other comparable drink (e.g. Pepsi Cola). It is quite clear that the phenomenon itself has had quite a large diffusion starting at least from the beginning of this century.
Pier Paolo Saviotti

Regulation and Deregulation

Abstract
To clear up the issue of regulation and deregulation is the same as unravelling a very intricate skein. For “regulation” the New Palgrave Dictionary of Economics produces two different entries, presented as substantially distinct. The first entry, written by Robert Boyer, who mostly contributed to the corresponding line of thought, defines regulation (or rather the French label “régulation”) as “Any dynamic process of adaptation of production and social demand resulting from a conjunction of economic adjustments linked to a given configuration of social relations, forms of organization and structures”, its study aiming at “.. describing, and.. explaining the transition from one mode of régulation to another in a long- term historical perspective”. The second entry, instead, more traditionally defines regulation as consisting “.. of governmental actions to control price, sale and production decisions of firms in an avowed effort to prevent private decisionmaking that would take inadequate account of the ‘public interest’”(Breyer-MacAvoy 1987).
Vera Amendola, Sergio Bruno

Competition Policy

Abstract
Two positive effects are expected of competition in a free market economy: to promote an efficient allocation of productive resources and technical progress. What can then be the role of a superior authority in charge of enforcing the rules of competition when the economic activity relies on private initiative? Is the intervention of such authority even necessary if, as some people think, competition rivalry is not only natural but also unavoidable in society?
Michel Glais

Vertical Integration and Vertical Restraints

Abstract
A firm is said to be vertically integrated if it includes two production processes in which either the total output of the upstream process is used as intermediate output (all or part of it) in the downstream process or the total input used in the downstream process is the result of all or part of the output of the upstream process (M.K. Perry, 1989).
Jackie Krafft

Inter-Firm Cooperative Agreements

Abstract
The development of inter-firms cooperative agreements constitutes one of the most important characteristic of the resetting of the industrial landscape, and the evolution in the firms strategy since the beginning of the 80s.
Philippe Dulbecco

Local Systems of Production and Innovation

Abstract
The aim of this chapter is to pinpoint subjects of critical discussion on the notion of “local systems of production and innovation” (LSPI) by replacing it in the history of economic analysis in order to underline its evolution and understand its importance.
Michel Quéré, Ludovic Ragni

Multinational Firms

Abstract
Multinational firms (M.F.) have existed for a long time: it is possible to trace them back to the middle of the 19th century through direct investments made by European firms settling in the United States, through American firms investing in Europe or again through Belgian, French and American units of production transferred in Russia. But it is only in the 60’s that economic analysis really became interested in this particular form of international economic relations. The flow of direct american investments in Europe, and the formation of the European community is at the origin of this new interest. The recording of statistical data aimed at keeping track of foreign firms settling on national territories goes back to that period. It is the case for the French.
Michel Rainelli

Internationalization of Firms through Cooperation

Abstract
In the 80s, a consensus has been reached about the empirical analysis of industrial relations. At the beginning of the 90s, the authors have noticed that firms tended to keep more frequently a cooperative form in their strategy when they were facing a challenging environment in terms of technological changes, competitive conditions and market globalization. On another hand, this observation was in agreement with the evolution of the literature. In fact, in different analytical areas, a more important place has been given to what is known today as “the intermediate forms of coordination” between market relations and firms internal relations. This subject has finally been illustrated in a particular context, that of the European economy in which the Maastricht agreements have been the lastest evolutions. The question was to study the most performing tools to create a competitive technological pole (faced by the two other areas of the “triad”: Japan and the United States), and a less heterogeneous industrial organisation while respecting the rigid competitive conditions.
Claire Charbit

Backmatter

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