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This chapter discusses the cultural dimension of masculinity versus femininity. In particular, the association between masculinity and competitive facework and cultural femininity and cooperative facework and leveling facework is presented. Schwartz’ theory is explained and an explanation is provided for not using it over Hofstede’s theory. The issue of sexual harassment is discussed along with how it is more rampant in masculine cultures than feminine cultures. Issues of work-life balance are also described as related to masculinity in Chap. 6. Issues relating to saving face are interspersed throughout the chapter.
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- Masculinity-Femininity Applied to Cooperative and Competitive Facework
Rebecca S. Merkin
- Palgrave Macmillan US
- Chapter 6
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