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2001 | OriginalPaper | Buchkapitel

Matchmaking Mechanisms for Agent-Mediated Electronic Markets

verfasst von : Martin Bichler, Arno Scharl

Erschienen in: Contemporary Trends in Systems Development

Verlag: Springer US

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The emergence and commercialization of the Internet and the World Wide Web in particular spurs the creation of electronic allocation mechanisms. Initially, traditional market structures which have developed together with and throughout mankind may serve as a perfect example and framework for electronic business models, as users tend to intuitively understand them (Brandtweiner and Scharl, 1999). Electronic catalogs represent the first step in this direction. During the past few years, companies have put their product catalogs on the Web, in order to make them universally available. Similar to their paper-based counterparts, most electronic catalogs comprise fixed offers in form of static list prices. Search engines and virtual catalogs (Keller, 1997) make it easy for the customer to compare these offers. Bargainfinder has been one of the first experiences with this new kind of competition (http://bf.cstar.ac.com/bf/). Suddenly, strong brands have become commoditized. Especially standardized goods like CD’s, gas, phone carriers, and even established credit card issuers have to find new ways for pricing their goods. Many experts see product and price differentiation as a solution (Varian, 1996). However, sellers still have to set an “optimal” price based on an expected demand curve for a certain good. This is never a trivial task. Therefore, several research projects try to achieve automated negotiation and matchmaking between buyers and sellers on a marketplace, in order to fix prices and conditions of a deal dynamically, based on market conditions.

Metadaten
Titel
Matchmaking Mechanisms for Agent-Mediated Electronic Markets
verfasst von
Martin Bichler
Arno Scharl
Copyright-Jahr
2001
Verlag
Springer US
DOI
https://doi.org/10.1007/978-1-4615-1341-4_24

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