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Erschienen in: Journal of the Academy of Marketing Science 5/2017

05.05.2017 | Original Empirical Research

Me, myself, and I: influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises

verfasst von: Saim Kashmiri, Cameron Duncan Nicol, Sandeep Arora

Erschienen in: Journal of the Academy of Marketing Science | Ausgabe 5/2017

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Abstract

This research examines the relationship between narcissistic personality characteristics in Chief Executive Officers (CEOs) and firms’ innovation outcomes. The authors argue that firms led by narcissistic CEOs are likely to exhibit a higher rate of new product introductions and a greater proportion of radical innovations in their new product portfolios, but they are also more likely to encounter product-harm crises. The impact of CEO narcissism on these innovation outcomes is partially mediated by firms’ higher competitive aggressiveness. High power of the marketing department in the top management team, however, increases firms’ customer orientation, which in turn weakens the relationship between CEO narcissism and product-harm crises. A longitudinal analysis of a sample of 395 publicly listed U.S. firms in the period 2006–2010 provides considerable support for the authors’ hypotheses. This research underscores the importance of studying CEOs’ personality traits as antecedents of firms’ innovation outcomes, highlights the positive and negative impact of CEO narcissism on firms’ innovation-related behavior, and delineates the process through which this impact takes place.

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Fußnoten
1
A classification scheme for radical and incremental innovations is provided in Table 2.
 
2
We thank the Area Editor for suggesting that we explore the role of customer orientation in the link between CEO narcissism and innovation outcomes.
 
3
These industries include SIC 1 (construction), SIC 2 (light manufacturing), SIC 3 (heavy manufacturing), SIC 4 (transportation and communications), SIC 5 (retail), SIC 6 (finance and insurance), SIC 7 (personal, business, and recreation), and SIC 8 (health and education). We considered it important to test our conceptual framework across multiple industries in order to increase the generalizability of our results.
 
4
The average CEO tenure in S&P 500 firms was 9.2 years between 2006 and 2014, with CEO turnover being 9.9 years in 2014 (Aguilar et al. 2015). These statistics suggest that restricting our sample to firms whose CEOs were appointed between 2003 and 2005 and remained CEOs for at least 5–7 years (i.e., remained CEOs through 2010), did not result in a highly skewed sample of very stable CEOs. Nevertheless, we repeated our analysis after dropping firms whose CEOs had the longest tenure (CEOs who were appointed in 2003 and remained CEOs through 2010) with our overall conclusions remaining the same (see Appendix 1, Table 8).
 
5
Chatterjee and Hambrick (2007) conduct a series of validity tests which show that their index has strong construct validity. These tests include having a panel of experienced securities analysts rate the degree of narcissism of 40 of the CEOs in their sample. The analysts exhibited strong interrater reliability and their ratings of the CEOs were very much in line with Chatterjee and Hambrick’s (2007) unobtrusive index scores (correlation = .82, p < .01). We believe the unidimensional measure of narcissism developed by Chatterjee and Hambrick (2007, 2011) that we employ is also theoretically justified because narcissism, by definition, is a unitary superordinate construct that has multiple elements (Edwards 2001). Furthermore, as explained by Chatterjee and Hambrick (2007, 2011), the four indicators together capture the four facets of narcissism identified by Emmons (1987): superiority/arrogance, exploitativeness/entitlement, self-absorption/self-admiration, and leadership/authority. All of the four indicators we used can reasonably be thought to align with one or more of Emmon’s (1987) facets. Prominence in annual report photographs/ prominence in press releases align with superiority/arrogance, self-absorption/self-admiration, and leadership/authority, while the two compensation items (CEO relative cash/non-cash pay) align with superiority/arrogance, and exploitativeness/entitlement (Chatterjee and Hambrick 2007).
 
6
The proportion of radical NPIs was not defined for firm-years with zero NPIs. These firm-years were dropped while analyzing the link between CEO narcissism and proportion of radical NPIs.
 
7
We used negative binomial regression rather than a poisson regression because while both types of regression can model count dependent variables, a poisson regression assumes that the mean and variance of the dependent variable are equal (Kennedy 2003), which (as Table 3 shows) was not true for our dependent variable, i.e., NPIs. We used random effects rather than fixed effects in equations (1) and (3) as our focal independent variable (CEO narcissism) was time-invariant, and using a fixed effects would have necessitated that our focal independent variable be dropped. Nevertheless, for Models 2 and 4 in Table 4, we carried out a Hausman test and failed to reject the null hypothesis that random effects are consistent and efficient. The footnote of Table 4 provides details of these tests.
 
8
Our results remained robust to the use of a GLS random effects regression and to a two-limit Tobit regression bounded between 0 and 1. However, we present the results of a fractional logit regression given that a GLS random effects regression ignores the zero lower bound (Papke and Wooldridge 1996), while a Tobit regression employed in our case resulted in an excessive amount of censoring (values below 0 or above 1).
 
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Metadaten
Titel
Me, myself, and I: influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises
verfasst von
Saim Kashmiri
Cameron Duncan Nicol
Sandeep Arora
Publikationsdatum
05.05.2017
Verlag
Springer US
Erschienen in
Journal of the Academy of Marketing Science / Ausgabe 5/2017
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824
DOI
https://doi.org/10.1007/s11747-017-0535-8

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