2011 | OriginalPaper | Buchkapitel
Measuring the Return on Investment of Business Travel
verfasst von : Ernst-Otto Thiesing
Erschienen in: Trends and Issues in Global Tourism 2011
Verlag: Springer Berlin Heidelberg
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The discussion about the purpose of business trips makes it clear that there are two different approaches to it. On the one hand, there is the “investment-point of view” that is supported by a quotation from the Kellogg School of Management: “An overwhelming majority of corporate executives (81 %) believe a slow economy calls for more contact with clients, not less.” This approach is readily quoted to justify or defend the purpose or the necessity of a business trip.