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2020 | OriginalPaper | Buchkapitel
8. Measuring What Matters
The untracked majority, rise of the bots, longevity on YouTube, and how to amplify your efforts with paid media
Abstract
How do you measure the organic, untracked, impact of your influencer marketing? Why does influencer marketing on YouTube become cheaper, and not more expensive, over time? How do you deal with fraud, fakes and bots on Instagram? When, why and how do you amplify your organic content with paid advertising?
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