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2020 | OriginalPaper | Buchkapitel

8. Measuring What Matters

The untracked majority, rise of the bots, longevity on YouTube, and how to amplify your efforts with paid media

verfasst von: Aron Levin

Erschienen in: Influencer Marketing for Brands

Verlag: Apress

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Abstract

How do you measure the organic, untracked, impact of your influencer marketing? Why does influencer marketing on YouTube become cheaper, and not more expensive, over time? How do you deal with fraud, fakes and bots on Instagram? When, why and how do you amplify your organic content with paid advertising?
Fußnoten
1
Informal Sociology (Random House, 1963)
 
2
Arthur Conan Doyle, The Sign of Four (1890)
 
3
Tobias Knoke, “Understanding the full value of influencer marketing for games,” Medium, March 11, 2019 https://medium.com/googleplaydev/discover-insights-into-measuring-influencers-on-youtube-and-find-out-about-the-untracked-majority-3403b4a51ad8
 
4
1.5%–5% on average, September 2019, excluding organic uplift
 
5
By identifying your untracked majority
 
8
AD FRAUD 2019: The Economic Cost Of Bad Actors On The Internet, CHEQ
 
Metadaten
Titel
Measuring What Matters
verfasst von
Aron Levin
Copyright-Jahr
2020
Verlag
Apress
DOI
https://doi.org/10.1007/978-1-4842-5503-2_8