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Erschienen in:
2021 | OriginalPaper | Buchkapitel
5. Mechanism of Attitude Formation for Consumers Who Convey Information
verfasst von : Akira Shimizu
Erschienen in: New Consumer Behavior Theories from Japan
Verlag: Springer Singapore
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Abstract
Based on the discussions in Chaps. 1 to 4, we were able to confirm that individuals who were highly satisfied with the product they purchased are likely to spread the word after the purchase, just as suggested in previous studies. However, the discussions also showed that the level of satisfaction alone cannot explain the behavior.