Media Relations

This study investigates the drivers of pressures from various institutions in the nonmarket environment and the responses of MNEs to these pressures in a host country. By taking a broad institutional perspective, this study pairs and integrates …

Behavioural research suggests that the intensity with which policy instruments indicate a direction of desired behavioural change affects how target populations respond to them. However, comparative research on policy instruments focuses on their …

Foreign firms in emerging countries face various institutionally-driven challenges. Nonmarket strategy scholars argue that these challenges incite corporate political activity. Consequently, researchers have explored the influence of institutional …

The conceptions sources have of journalists influence whether and in what ways those sources engage with the news media. In this paper, I consider the contribution of Muslim sources to news in a context of perceived negativity. Scholarship on the …

In diesem Kapitel beschäftigen wir uns damit, wie mit Social Media eine attraktive Arbeitgebermarke entwickelt und vermarktet werden kann. Sie lernen, was Social-Media-Marketing bedeutet und was Social-Media-Marketing leisten kann, um eine …

In 2009, the video game industry received the consideration of cultural industry in Spain. From that moment until now, numerous video game development companies have emerged and aimed to consolidate the business sector as well as distribute and …

The science is clear that the Earth’s climate, including that of the United States, is changing, changing much more rapidly than generally occurs naturally, and it is happening primarily because of human activities. This chapter discusses the …

This chapter addresses conclusions from interviews conducted by the author with young Polish entrepreneursEntrepreneur who built their business models based on a social and/or environmental missionMission. These are businesses that operate on the …