Media Relations

Modern data can be overwhelming to interpret due to their size and dimensionality. As a result, the demand for understanding these data is growing rapidly. For analyzing high-dimensional data (Yuan et al. 2013 ) such as human facial expression …

This study investigates the drivers of pressures from various institutions in the nonmarket environment and the responses of MNEs to these pressures in a host country. By taking a broad institutional perspective, this study pairs and integrates …

Behavioural research suggests that the intensity with which policy instruments indicate a direction of desired behavioural change affects how target populations respond to them. However, comparative research on policy instruments focuses on their …

Foreign firms in emerging countries face various institutionally-driven challenges. Nonmarket strategy scholars argue that these challenges incite corporate political activity. Consequently, researchers have explored the influence of institutional …

Corporate Brands sind ein wichtiger Treiber des Unternehmenswerts. Im Vergleich zu Produktmarken ist die Führung und Steuerung von Corporate Brands wesentlich komplexer. Deshalb wird im vorliegenden Beitrag der Ansatz des Corporate Brand …

Das vorangegangene Kapitel hat die wichtigsten Erkenntnisse zur Entwicklung und zu gegenwärtigen Herausforderungen im Sportjournalismus erarbeitet. Das folgende Kapitel knüpft in gewisser Weise daran an und widmet sich der Sportkommunikation. Dazu …

Cooperation is not a new topic. However, it is an essential component of all forms of formal organizational partnerships between companies. This paper explores cooperation and its potential to enhance customer experience within service industries.

Autoren-, Experten- oder Namensbeiträge sind im redaktionellen Teil von Fachmedien ein fester Bestandteil. Gerade bei B2B-Fachmedien im Bereich der Investitionsgüterbranchen Elektrotechnik, Maschinen- und Anlagenbau nehmen diese Namensbeiträge …