Media Relations

Based on the research done by Dunbar and the resulting Social Brain Hypothesis, the present study introduced a mathematical model for the development of follower numbers and the number of followed accounts regarding users/influencers of Social …

Existing scholarly work on corporate social responsibility (CSR) frequently emphasizes either normative/ethical claims about social progress or instrumental/strategic claims about corporate effectiveness, yet less often acknowledges the moral …

Kreditinstitute haben die sozialen Netzwerke entdeckt, um auf ihre Produkte und Dienstleistungen aufmerksam zu machen. Doch richtig gut gelingt das nur wenigen. Erfolgsentscheidend ist die Definition von Zielen und Kanälen.

Social networks are a driving force of digital transformation and offer firms the opportunity to market products and services to both international consumers and providers, establish durable relationships with them, and improve their own …

Purpose: The purpose of this research was to establish the level of consciousness to sustainable affordable housing (SAH) using frugal innovation (FI).Design/Methodology/Approach: This was done using quantitative data on stakeholder’s within the …

Here we outline ten factors that seem to lie at the nexus of marketing strategy: objective, initiative, concentration, economy of resources, maneuver, unity of command, coordination, surprise, simplicity, and flexibility. All can be used to plan …

This chapter reviews the current state of the communications profession. We consider different types of communicator roles, whether communicators speak the same “language” as their colleagues, and why there is a curious lack of lateral mobility of …

The birth of the so called Justice and Development Party proponent media and increased media capture leading to an eventual collapse of what was known as mainstream news media, catalysed the emergence of native digital and platform-based news …