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Media Relations

Aus der Redaktion

07.04.2021 | Compliance | Infografik | Onlineartikel

Dax-Konzerne setzen auf Gendersprache

Für die einen ist es Gendergaga, für die anderen ein Mittel zu mehr Geschlechtergerechtigkeit: Gendersprache. Wie eine Umfrage zeigt, wollen Dax-Konzerne diese mehrheitlich nutzen.

16.09.2019 | Marketingkommunikation | Infografik | Onlineartikel

CSR bleibt oft unsichtbar

Stiftungen und soziale Engagements von Unternehmen genießen ein hohes öffentliches Ansehen. Bei der Kommunikation der guten Taten hapert es aber noch: Die Mehrheit der Verbraucher fühlt sich nicht ausreichend über die sozialen Projekte informiert.

26.08.2019 | Social Media Marketing | Im Fokus | Onlineartikel

Instagram im Wandel

Soziale Netzwerke halten Marketer mit ihren ständigen Neuerungen in Bewegung. So auch die App Instagram, deren Nutzungspraxis schon bald weniger von Fotos und Likes geprägt sein könnte.

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Zeitschriftenartikel

04.04.2021 Open Access

Is Facebook an effective tool to access foreign markets? Evidence from international export performance of fashion firms

Social networks are a driving force of digital transformation and offer firms the opportunity to market products and services to both international consumers and providers, establish durable relationships with them, and improve their own …

01.12.2020 | Research | Ausgabe 1/2020 Open Access

Public risk perception and emotion on Twitter during the Covid-19 pandemic

Successful navigation of the Covid-19 pandemic is predicated on public cooperation with safety measures and appropriate perception of risk, in which emotion and attention play important roles. Signatures of public emotion and attention are present …

24.11.2020 | Original Paper Open Access

How Much You See Is How You Respond: The Curvilinear Relationship Between the Frequency of Observed Unethical Behavior and The Whistleblowing Intention

This article uses a sample of 3076 employees working in the USA to examine the relationship between the frequency of unethical behavior that employees observe in their organization and their intention to whistleblow. The results confirm the …

03.11.2020 | Abhandlung | Ausgabe 5/2020 Open Access

Sustainability risks & opportunities in the insurance industry

The aim of this paper is to provide an overview of relevant sustainability risks and opportunities in the insurance industry, where we address the asset side, the liability side, and a broader corporate perspective. Furthermore, we discuss …

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Buchkapitel

2021 | OriginalPaper | Buchkapitel

Faith-Based Identities

Who are the players in the varied world of faith-based NGOs (FBOs), how is faith expressed in the organizations, and what issues and debates shape FBOs’ roles in development? Several forms of religious action in international development are …

2021 | OriginalPaper | Buchkapitel

The Digital Shop Window: The Social Media Newsroom as a Communicative Hub

February 17, 2006: “Die! Press release! Die! Die! Die.” Tom Foremski, an influential journalist in Silicon Valley, had finally had enough of the many press releases sent to him. In his rage he formulated a sharp replica to all editors and senders …

2021 | OriginalPaper | Buchkapitel

The Corporate Newsroom Model

Breaking down barriers, managing topics and effectively targeting different audiences is critical to today’s successful organisations. Corporate communication faces the task of coping with the dramatic changes in the media. People’s consumption of …

2021 | OriginalPaper | Buchkapitel

Integrated Communication in the Corporate Newsroom as a Contribution to Enterprise Value

If you want to be successful in marketing and communication, you have to be able to manage topics. In reality, however, many companies are stuck in traditional structures (Moss 2019). Accurately drawn up organisational charts document the …

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In eigener Sache

  • 20.04.2021 | Versicherungswirtschaft | In eigener Sache | Onlineartikel

    Wer hat die innovativsten Lösungen im Land?

    Das Software- und Analysehaus Morgen & Morgen (M&M) und Versicherungsmagazin suchen wieder besondere Produkte im Versicherungsmarkt. Zum achten Mal bieten die Veranstalter den Versicherern eine Plattform, um sich mit echten Innovationen besonders hervorzuheben.

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