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Über dieses Buch

This book investigates image politics during elections and how the political discourse is reflected during the Uttar Pradesh assembly elections in 2012 by the media and the state. It reveals new dimensions of media geography in India and makes image construction and interpretation easy to comprehend. This interdisciplinary approach is located at the interface of geography with social, political, cultural, and media sciences.

The book draws a geographical interpretation of politics to reveal the role of both media and the state to shape the political discourse with special focus on the privileged position of the “heartland” Uttar Pradesh in Indian politics. It studies the “mediascape” by highlighting application of media in both public and private spheres and discussing the importance of both old and new media, e.g., print, radio, TV, social media. Several crucial aspects are discussed and answered. How do media and politicians construct politics around the issue of minorities? How do media communalize issues during the election campaign? How can local issues gain national importance and shape national politics?

This book appeals to scientists but also to graduates and postgraduates that want to understand the way image politics are performed.



Chapter 1. Introduction: Mediascape and the State

Mediascape and the state portrayed spatial imageries in real and imaginary shapes to forward arguments to fix a specific political discourse in the spatiality. However, both are dependent on each other or in other word, both are supposed to make interaction in mundane shapes including image politics. During election time, both (mediascape and state) are more phenomenal and catalytic for dissemination of information through texts, visuals and audio. The study considered UP Assembly election 2012 as a case study to code and decode the representational and interpretational politics around image(s) during election campaign.
Shekh Moinuddin

Chapter 2. Mapping the Mediascapes in India

Media being the representational space(s) produces and disseminates information and knowledge in mundane shape and size; interpretation and representation. Media played as catalytic role during Colonial rule to unite people against Britishers or after independence to improve agricultural production, sex ratio, literacy rate, etc. through all medium-print, radio and TV and now social media in the country. Both old and new media witnessed: in different proportions at both rural and urban sphere, in all age groups irrespective of gender and, as platform for social movement in the country.
Shekh Moinuddin

Chapter 3. Uttar Pradesh: The Heartland of Indian Politics and Polity

Prior to the independence and even after that UP emerged as “Heartland” of Indian politics for; geographical, social, cultural, political and linguistic reason. The making of heartland was strengthened by the number of seat allocated in the parliament or number of maximum PM produced or those political party rules in the state have greater chance to rule in the centre as well. Caste and communal politics made the state politically sensitive which have potential to polarize the society and politics beyond the state territory. Media tried to map the political glimpses with the help of eight political issues which considered contentious across the political parties during election in the state.
Shekh Moinuddin

Chapter 4. From Regional to National: The Making of Uttar Pradesh as the Heartland of Indian Politics in Media

During Uttar Pradesh election campaign myriad political discourses surfaced across the mediascapes in different political interpretations and representations. Mediascapes discussed these images (news) as spatial imageries to understand the importance of heartland politics in the country. During election campaign mediascapes represented Uttar Pradesh as regional space along with politics on heartland, politics on political manifesto, politics on ECI, politics of smaller states or bifurcation of the state into four new states and politics on statues.
Shekh Moinuddin

Chapter 5. Locating the Communal Vote Bank Politics in the Mediated Heartland of Uttar Pradesh

Vote bank politics is older phenomena in India wherein politicians and political parties are supposed to announce political soup during election time to lure voters, to expand political reach amongst voters as well. Congress Party announced 4.5% reservation for minority prior to Uttar Pradesh election to lure voters and the news would have been discussed by media in a communal colour and interpreted as reservation for Muslims. Hence, politicians are often known for such activities but here media was responsible to map the issue into communal shadow.
Shekh Moinuddin

Chapter 6. From National to Regional: Development and Governance as the New Avatars of Uttar Pradesh Heartland Politics

During political campaign mediascapes portrayed development and governance issues along with traditional issues or in other words, it tried to eclipse negative political discussion on caste and communal politics. National leadership alleged the incumbent state government for diluting the flagship programme—are supposed to improve infrastructure and health condition in the state. Regional parties too alleged the national parties for divisive policy that harmed the cultural ethos in the state.
Shekh Moinuddin

Chapter 7. Post Script

The study enlighten on mediascapes and the state with respect UP Assembly election-2012 with the help of eight issues. Both mediascapes and the state mapped UP as “Heartland” of Indian politics. The political discourse was mapped both negative politics (caste and communal) and positive politics (development and backwardness) as well as to address the dichotomy of centre versus the periphery or national versus regional or development versus backwardness.
Shekh Moinuddin


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