2009 | OriginalPaper | Buchkapitel
Mikro- und Makroökonomische Nachfrageanalysen als Grundlage für die Erarbeitung neuer Geschäftsmodelle im Personenluftverkehr
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In-depth analyses of customer behavior, customer values, and especially price-elasticity of customer demand, are key contributors to the development of sustained competitive strategies for new business models in the field of passenger air travel (airline, low-cost, and business aviation). Success in such highly competitive markets depends on innovative strategies built – among others factors – on a deep understanding of the correlation of these three issues. The past has shown that many new business models in passenger air travel have failed because of incorrect assumptions, lack of market knowledge, and factually flawed information.