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2020 | OriginalPaper | Buchkapitel

MiVana: Brewing Pleasure, Enhancing Equity, and Restoring Forests

verfasst von : Suthisak Kraisornsuthasinee

Erschienen in: Rethinking Business Responsibility in a Global Context

Verlag: Springer International Publishing

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Abstract

This chapter provides a case study of the Green Net, a network fighting deforestation and poverty in Thailand by focusing on changing the coffee production within the country. They introduced their shade-grown and fairly traded premium organic coffee to the market under the brand MiVana. The case describes how they strongly commit to sustainability of the ecology and well-being of the growers amidst certain business challenges, e.g., in finance and operation. It completes with an outlook to the future.

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Vorheriges Kapitel Under the Mango Tree: Sustainable Livelihood Approach to Poverty Reduction Through Beekeeping

Nächstes Kapitel Early Childhood Care and Education: A Mainstay for CSR Investments

The conversion from Baht (THB) to US Dollar ($) is based on conversion rates available in April 2019. The numbers are rounded accordingly.

Monocultures often yield more of a single crop, but almost always yield less than polycultures which have multiple yields.

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Titel: MiVana: Brewing Pleasure, Enhancing Equity, and Restoring Forests
verfasst von: Suthisak Kraisornsuthasinee
Verlag: Springer International Publishing
Buch: Rethinking Business Responsibility in a Global Context
Print ISBN: 978-3-030-34260-9

Electronic ISBN: 978-3-030-34261-6

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-34261-6_17

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